The fire of the Winter Olympics "lights up" China's ice and snow industry
On February 11, at the Century Star International Ice and Snow Sports Center in Changping District, Beijing, the young players who participated in the training camp conducted short track speed skating training.
Photo by Xinhua News Agency reporter Cai Yang
The successful holding of the Beijing Winter Olympics not only ignited the enthusiasm of the Chinese people to participate in ice and snow sports, but also provided a rare historical opportunity for the development of the ice and snow industry.
In recent snow seasons, the popularity of various ice and snow sports such as skiing, skating, and ice play has soared, and the vision of "driving 300 million people to participate in ice and snow sports" has been realized ahead of schedule.
In the face of China's vast ice and snow industry market, overseas Chinese are gearing up, hoping to contribute to the greater development of China's ice and snow industry.
"Cold" ice and snow has become a "hot" industry
"The successful holding of the Beijing Winter Olympics has inspired people's enthusiasm for participating in ice and snow sports, and further promoted the prosperity and development of China's ice and snow industry." The Olympic Games took the opportunity to push the ice and snow industry into the fast lane.
The total scale of China's ice and snow industry has increased from 117.7 billion yuan in 2013 to 520 billion yuan in 2019, with an average annual growth rate of 28.1%.
The ice and snow industry system with fitness and leisure, competition performance, venue operation, equipment manufacturing, and ice and snow tourism as the main content has begun to take shape, and the concept of "Ice and Snow is also a golden mountain and silver mountain" has been widely and deeply practiced.
Relevant regions fully rely on their location advantages and resource endowments to vigorously develop the ice and snow industry, helping the coordinated development of regional economies, and "cold" ice and snow has become a "hot economy".
"I'm from Wenzhou, Zhejiang. It used to be a luxury to see snow in my hometown. How can I talk about getting in touch with ice and snow sports!" Referring to the driving effect of the Beijing Winter Olympics on China's ice and snow sports, the managing director of the Paris International Hotel in France Chen Jianbin was full of praise, "Since the successful bid for the Beijing Winter Olympics, the relevant departments of the Chinese government have issued the "Opinions on Vigorously Developing Ice and Snow Sports by Taking the 2022 Beijing Winter Olympics as an Opportunity" and "Winter Sports Development Plan (2016-2025)" Guiding opinions such as the "Implementation Outline of 'Drive 300 Million People to Participate in Ice and Snow Sports' (2018-2022)" have effectively promoted the leap-forward development of ice and snow sports. Now, my hometown also has well-equipped ski resorts and ice skating rinks. "
"My hometown, Tiantai County, Taizhou City, Zhejiang Province, also took advantage of the spring breeze of the Beijing Winter Olympics to bring ice and snow sports into the homes of ordinary people." Wang Dianqi, president of the Canada China (Friendship) Peaceful Reunification Promotion Association, introduced that the scenic spot in Shiliang Town, Tiantai County was established. It has built a large indoor ski park with international standard primary slides and ultra-long rapid snow ring slides, as well as ice mazes, bumper cars on ice, tanks on ice and other play items.
Moreover, Shiliang Town of Tiantai Mountain is located in the high mountains, and there are natural wonders such as Huading Rime and Shiliang Icefall in winter.
With the ski park, Tiantai Mountain Shiliang Town has broken through the seasonal restrictions of ice and snow tourism.
Taking advantage of the opportunity of the Beijing Winter Olympics, the ice and snow economy built in Shiliang Town, Tiantai Mountain has become a new engine for the surrounding people to increase their income and become rich, truly realizing "exchanging snow for silver".
"The Winter Olympics has made a huge contribution to the promotion and popularization of ice and snow sports in China." Wang Siwei, executive director of New Zealand Ebayton Co., Ltd. believes that this is mainly reflected in three aspects: First, the level of ice and snow sports technology has been significantly improved.
From the Winter Olympics venues to the sports equipment of athletes, many technological innovations have broken world records; the second is the outstanding performance of athletes such as Gu Ailing and Su Yiming, which will drive a large number of young people to participate in and love ice and snow sports, and also contribute to the high quality of China's ice and snow sports cause. Develop reserve strength; third, a series of venues and other hardware facilities will be built for the Winter Olympics, which will provide good conditions for Chinese people to participate in ice and snow sports.
"Little Snowflakes" Contain Big Opportunities
"In recent years, with the implementation of the strategy of 'expanding from the south to the west, expanding to the east', China's ice and snow sports have achieved nationwide coverage and achieved the expected goal of '300 million people on ice and snow'. The popularity of ice and snow sports in the south is getting higher and higher. This is a gratifying thing." Wang Siwei believes that as the world's second largest economy, China has the ability to develop the ice and snow industry on a large scale.
In recent years, the Chinese government has also had a strong will to promote the development of the ice and snow industry.
From the perspective of the size of the consumer market, with the improvement of Chinese living standards, the demand for culture, entertainment and leisure is increasing.
More Chinese want to experience wonderful ice and snow sports.
The continuous follow-up of national policies, supporting facilities and social capital will provide strong support for the expansion of China's ice and snow industry.
"In the past, China's ice and snow industry was mainly concentrated in the Northeast region. Since the successful bid for the Beijing Winter Olympics, the ice and snow industry in the Beijing-Tianjin-Hebei region has shown a strong latecomer advantage. China's ice and snow industry has rich and unique formats, not only the popular European and American regions. There are ice and snow vacation tourism, as well as suburban leisure tourism, and a large number of urban ice and snow tourism complexes have emerged." Wang Dianqi said that with the effective prevention and control of the epidemic in China, the ice and snow industry will provide a strong boost to China's economic growth.
First, the ice and snow industry has strong industrial radiation and integration capabilities, which can effectively drive the rapid development of construction, manufacturing, tourism, catering, real estate and agriculture, which is conducive to promoting the growth of the national economy; secondly, the development of ice and snow sports is conducive to People form an active and healthy lifestyle, and promote China to improve its public health and health protection system, thereby achieving the goal of a sports power and a healthy China.
"In recent years, China's ice and snow industry has achieved significant development and released important opportunities." Wu Hao believes that this is mainly reflected in two aspects: First, all parts of the country have begun to build ice and snow sports venues to create an ice and snow cultural atmosphere, so that the ice and snow industry will move from the north to the north. The whole country, from winter to four seasons, from niche culture to popular hobby.
Taking ski resorts as an example, in 1996, there were only 11 ski resorts in China. After 2010, the market began to develop rapidly. By 2019, the total number of ski resorts had reached 770; The number of residents who have participated in ice and snow sports reached 346 million, and the participation rate of ice and snow sports was 24.56%, achieving the goal of "driving 300 million people to participate in ice and snow sports" ahead of schedule.
The increasing number of participants has laid a solid foundation for the sustainable development of China's ice and snow industry.
Continue to write Chinese and foreign "Frozen"
After the Beijing Winter Olympics, how will China continue to write "Frozen" with the world?
Overseas Chinese are the right helpers.
On the day of the interview, Chen Jianbin was taking his children skiing at a ski resort in France.
"Ice and snow sports need to cultivate interest and explore sports talents from an early age." Chen Jianbin said: "China's ice and snow industry technology, snow construction and sports management have reached the world's leading level. There are many ski resorts in France, as well as many well-qualified snow sports coaches. The epidemic situation At the end, I want to find an opportunity to organize Chinese snow athletes to communicate with French ski clubs and learn from each other.”
"New Zealand is located in the southern hemisphere, which complements the seasons in the northern hemisphere. The unique geographical advantages and well-equipped hardware advantages can provide convenience for professional athletes and ordinary people in northern hemisphere countries and regions. In addition, New Zealand is good at integrating technological innovation into ice and snow. The industry is developing.” Wang Siwei believes that China and New Zealand can carry out extensive cooperation in the field of ice and snow industry.
The successful holding of the Beijing Winter Olympics has also attracted more overseas Chinese to pay attention to the business opportunities for the development of China's ice and snow industry.
In the future, more overseas Chinese will participate in the cooperation and exchange of Chinese and foreign ice and snow industries.
"There is a huge space for cooperation between China and Canada. Canada is a traditional ice and snow sports country and has hosted two Winter Olympics. The people here have a long history and tradition of being keen on ice and snow sports, and the development of the ice and snow industry here is quite mature. As an overseas Chinese , we are willing to promote China-Canada exchanges in terms of talent introduction, trade, investment and industrial docking." Wang Dianqi said.
"In the future, overseas Chinese can tell the story of the Beijing Winter Olympics well, and lead relevant international events to be held in China, so that more and more foreign friends will come to China to enjoy the ice and snow trip, and promote the ice and snow between the country of origin and the country where they live. Industrial exchanges and cooperation." Wu Hao believes that Russia is a strong country in ice and snow sports with obvious technological advantages.
The high-quality ice and snow sports equipment made in China and the construction of high-level snow fields are areas where the ice and snow industries of China and Russia can cooperate.
Jia Pingfan