Tahlak: The tournament has the participation of the elite, including 21 world champions in the men's competitions

30 billion dollars, the volume of media coverage of "Dubai Tennis" since 1993

  • Serbian Novak Djokovic during his current participation in the 30th edition of the Dubai Tennis Championships.

    Photography: Patrick Castillo

  • Salah Tahlak: “At the end of each edition, we are working on early preparation for the next edition, to preserve the gains and reap more successes.”

  • Rublev qualifies for the semi-finals of "Dubai Tennis".

    Photography: Patrick Castillo

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Director of the "Dubai Duty Free" tournaments, Salah Tahlak, confirmed that the "Dubai Tennis" tournaments, which conclude tomorrow, have, throughout their history, received global media attention and press coverage, with a total financial value since its first launch in 1993 to the present day, $30 billion. What puts it in the ranks of the major tournaments in the world of yellow ball.

Tahlak told "Emirates Today", "The Dubai tennis tournaments (the 30th edition for men and 22 for women), won many times as the best 500-point tournaments, including 11 times in 12 years in a row, which reflects the amount of confidence placed by the top stars and stars of international tennis. In this tournament, whose fruits have always been, and since its inception in 1993, distinguished media coverage, it conveys the live image of the competitions, especially in the men's tournaments, which recorded throughout its history the participation of 21 world champions, in the same image of the current presence of the world's number one Serbian Novak Djokovic, who is seeking his sixth title in Dubai, has always contributed to raising the volume of media coverage, to reach in total, over 30 years, about $30 billion.

He explained: “The major international television networks are in charge of transmitting the competitions to 480 million homes around the world, in television broadcast hours that sometimes exceed 12 hours, due to the strength of the matches, in addition to a huge forum of representatives of the visual, print and radio media, especially those coming from abroad, who allocate spaces Huge in the media they follow to cover the matches and all other events that take place on the sidelines of the men’s and women’s championships, which has been gradually reflected in the last three years alone in the increase in the volume of media coverage to exceed the one billion dollar barrier, after it recorded in 2019 about 1.3 billion, and placed it in Seventh place in the world, after the Grand Slams and the Miami and Indiana Wells championships, to raise this value and since the 2020 edition to 1.5 billion annually.

He continued, "The volume of media coverage reflects the importance of the (Dubai Tennis) tournaments on the yellow ball world championships, not only in terms of the continuous presence of the top ranked players, but also in the accumulated successes in terms of the strength of the competitions, the public attendance, and the logistics services provided by the tournament, And make it a first kiss for the participation of top stars and stars.”

And he concluded: “We are working at the end of each edition to prepare early for the next edition, to preserve the gains and reap more successes.”

Russian Rublev defeats American McDonald

The seventh seed in the world, Andrei Rublev, put an end to the surprises of the 61st ranked American, MacKenzie MacDonald, in the quarter-finals, with the Russian victory in two sets to one (2-6, 6-3, 6-1), in the match that brought them together yesterday at the stadium. President, it lasted an hour and 45 minutes.

Rublev qualified, for the second year in a row, to the semi-finals, to meet today in the semi-finals with the 11th-ranked Polish, Hubert Hurkacz, who managed to reserve his seat by defeating Italian Yannick Sener, ranked 10th in the world, by two sets without a response. 6-3, 6-3).

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