China News Service, February 22. According to the "China News" newspaper, in September 2019, when "Bing Dun Dun" made its debut, no one could have imagined that two years later, there would be a "hard to find" hot situation.

Recently, Liu Pingyun, chief executive of the mascot design of the Beijing 2022 Winter Olympics and deputy dean of the School of Visual Art and Design of the Guangzhou Academy of Fine Arts, accepted an exclusive interview with this reporter to tell the story of the birth of this "Winter Olympics Top Stream".

The designer has become a "proud old father": a "pier" is in hand, and his daughter is very "squeaky"

　　The Beijing 2022 Winter Olympics are over, but the popularity of "Bing Dwen Dwen" and "Bing Dwen Dwen" on major social platforms has not yet faded.

Throughout February, this cute panda doll was "hard to find" in the market: from Wangfujing in Beijing to the Winter Olympic Village, there were long queues at the Olympic franchise store before it opened every morning; open the official Olympic online store, blind boxes Figures are available in limited quantities on the hour every day, and you may not be able to grab an alarm clock or fight for speed.

　　As the chief executive of the mascot design of the Beijing Winter Olympics, Liu Pingyun said that fortunately, he "hoarded" a few for his daughter when "Bingdundun" was just launched, "She thought it was just a (ordinary) doll, didn't she? . Now you can't buy it everywhere, and it's becoming more expensive, and she starts to 'creeper' (proud)."

　　What made Liu Pingyun's 12-year-old daughter "squeaky" was not only the early realization of "one pier for one household".

Two days before the interview with China News, on February 14, Liu Pingyun was invited to his daughter's primary school to attend the opening ceremony.

When leading nearly 1,000 students to paint "Bingdundun", the "post-70s" designer said to the children like a "proud old father": "Many online painting tutorials for "Bingdundun" are not original. here."

　　It took 10 months for Liu Pingyun's team to design "Bing Dun Dun", and everyone jokingly called it "October Pregnancy".

For designers, works are like their own children.

Therefore, when naming, the team members contributed the names of their children.

"For example, my daughter's nickname is Youyou—'Bing Youyou', and the son of Mr. Qian Lei (a member of the design team, associate professor of Guangzhou Academy of Fine Arts) is called Duidui—'Snowduidui'." Liu Pingyun said with a smile, although these names are Also cute, but certainly not as popular as Bing Dun Dun.

　　In his opinion, the stocky and honest name "Bingdundun" not only fits the current image of the chubby panda with "no waistline", but also represents the honesty and friendliness of the Chinese people.

In 2019, the design team of "Bingdundun" participated in the Beijing Winter Olympics and Winter Paralympic mascot conferences.

(Photo courtesy of the respondent/Reported by China News)

From Bingtang Haws to "Bingtang Panda": Convincing People with "Cute", "Bun Gun" has never missed

　　In August 2018, the Beijing Winter Olympics Organizing Committee issued a mascot solicitation announcement to the world; in October, the Winter Olympics Organizing Committee expert team went to Guangzhou to preach.

Liu Pingyun and Cao Xue, dean of the School of Visual Art and Design of Guangzhou Academy of Fine Arts, quickly organized a team of 14 people, and in less than 20 days before the deadline for the collection, 16 works were produced, of which 3 were shortlisted for the top ten, including Liu Pingyun's "Ice candied haws" idea - "ice balls" composed of 5 candied haws.

　　Liu Pingyun was born and raised in Jiangxi, and stayed on to teach after studying in Guangzhou.

As a southerner, when he thinks of Beijing, he thinks of Bingtanghulu.

Just like many southerners in his team are full of fantasies about ice and snow, everyone has an imagination of "the ignorant and fearless" for the unfamiliar "other places".

Liu Pingyun said, "When Zheng Jun sang "Back to Lhasa", he never went to Lhasa."

　　Later, Bingtang Hulu only retained the elements of the Bingtang shell, and the content of the package was replaced by the hawthorn fruit with the giant panda.

"We have also tried elk, tigers, rabbits, and of course pandas." Liu Pingyun said that according to research, pandas are the elements with the highest international recognition, the lowest communication cost, and the most representative of China's image.

Therefore, pandas were among the first 16 works submitted by his team.

"It was a hexagonal panda, and the idea for the hexagon came from snowflakes."

　　From the "Panpan" of the 1990 Beijing Asian Games to the "Fuwa Jingjing" of the 2008 Beijing Olympics, and then to the "Bingdundun" of the Winter Olympics, why is the mascot every time a panda?

Facts have proved that no matter what kind of cultural background it faces, "Gun Gun" (netizens' nickname for pandas) has never failed in capturing people's hearts.

The three generations of panda mascots are "rounded year by year": simple design, behind the Chinese people are more confident

　　Netizens ridiculed, lined up "Panpan", "Jingjing" and "Bingdundun", and the three pandas were "rounder than the other, it can be seen that the food is getting better and better".

Some commented that the design of the new generation of panda mascots is more concise, which is a reflection of the current Chinese people's more self-confidence.

　　Liu Pingyun said that they actually thought about adding traditional elements such as auspicious clouds, but in the end, it was the logo on the ice crystal coat, the five-color "ice ribbon" surrounding the face, the red heart on the bear's paw and The garland of "Golden Pierce" is specially used for awards.

　　Liu Pingyun introduced that the design inspiration of the golden wreath came from the "Three Friends of the Cold Season", "It was originally conceived that pine, bamboo and plum correspond to the champion, runner-up and third runner-up respectively, but because of advocating a green and simple Winter Olympics, the Winter Olympics Organizing Committee decided to do The garland is formed into a uniform shape, which saves the manufacturing cost.”

　　Living in Guangdong, a "big manufacturing province", Liu Pingyun and his colleagues pay much attention to the market response, and believe that cultural and creative products cannot talk or entertain themselves, and that "selling is the last word."

"As designers, we will do a good job of visual performance and aesthetic value to make it possible to 'become a star' as much as possible."

　　Liu Pingyun said, "From the designer's point of view, we hope to empower the industry with design. Specifically, we will design more with the thinking of 'Internet +'. For example, 'Bingdundun' is integrated into the Internet. The trend of 'cute culture', the second creation of netizens also reflects the 'Internet +' thinking. At the same time, we should also pay attention to service-oriented design, that is, to combine products and services, so that the audience can get a better experience. Make the entire design industry chain more complete." (End)