China News Service Client, Beijing, January 26 (Liu Xingchen) The encounter between the Winter Olympics and the Chinese Lunar New Year, like a fairy tale, entrusts the beautiful imagination of the world.

Beijing is particularly snowy this winter, and many people leaned over to write their blessings for 2022.

When pure white ice and snow meet with enthusiasm, a sports feast comes in the eyes of anticipation, and the enthusiasm for the Winter Olympics set off all over China is also rising.

On January 15, Beijing, the Beitucheng Winter Olympics mascot landscape.

Image source: ICphoto

Ice and snow, national carnival

  In Jining District, Ulanqab City, Inner Mongolia Autonomous Region, which is adjacent to Zhangjiakou, young people in ski suits hurried down the snowy road, drawing a beautiful arc.

"Skid well, if I was 10 years younger, I would go skating too." Below the slope, an old man took out his mobile phone and admired while taking pictures.

  Crowds poured into the Shichahai Ice Rink, which has long been transformed into a winter paradise.

"When I was in school, I went skating with my classmates every winter." Thinking back to the good times of his childhood, Peng Zhicheng's face was full of happiness.

Riding an ice bike, Peng Zhicheng and his grandson who just entered kindergarten had a lot of fun.

The picture shows the ice and snow project built in Hohhot, Inner Mongolia.

Photo by Xu Ting

  When the "Winter Olympics wind" blows to the old, middle and young generations, such a scene has already spread all over China's streets and alleys. The preparation process of the Beijing Winter Olympics has become the best talk for everyone after dinner.

When people interact with winter sports, a national carnival in ice and snow kicked off.

From good vision to reality

  Since the successful bid to host the Beijing Winter Olympics, the seeds of winter sports have taken root and sprouted on the land of China for more than six years, nourishing generations.

The beautiful vision of "driving 300 million people to participate in ice and snow sports" is constantly being mentioned, and it shines and shines on this land.

The picture shows tourists skating on the ice rink in Beihai Park.

Photo by China News Agency reporter Tomita

  On January 19, the Beijing Winter Olympics Organizing Committee publicly released the Beijing 2022 Winter Olympics and Winter Paralympic Sports Heritage Report (2022).

It is mentioned that according to the "Statistical Investigation Report on "Drive 300 Million People to Participate in Ice and Snow Sports" commissioned by the State Sports General Administration, the number of residents who have participated in ice and snow sports from the successful bid for the Winter Olympics to October 2021 There are 346 million people, and the participation rate of ice and snow sports is 24.56%, achieving the goal of driving 300 million people to participate in ice and snow sports.

  Behind the numbers are the efforts of countless people.

The construction of ice rinks and snow rinks, and the promotion of ice and snow knowledge, when the beautiful vision becomes reality, the enthusiasm about ice and snow turns into a valuable wealth that benefits the country and the people.

图为北京2022年冬奥会和冬残奥会主题口号正式发布——“一起向未来”(英文为:“Together for a Shared Future”)。中新社发 北京冬奥组委 供图

潜移默化中,冰雪运动升温

  “我记得中国短道速滑国家队刚成立时,很多人不知道这个项目。前段时间做陆地训练时,因姿势被认出是滑冰从业者。通过冬奥会的宣传,有更多人开始了解冬季项目。”谈到这些年的变化,香港短道队主帅孙丹丹话语间满是自豪。

  作为北京冬奥会和冬残奥会口号推广歌曲,《一起向未来》早已在社交媒体刷屏。轻快的节奏、动听的旋律把记忆带回到那首《北京欢迎你》。

图为北京市属公园内布置的冬奥和春节景观。 北京市公园管理中心供图

  从观看冬季项目比赛,到街道随处可见的冬奥元素,潜移默化中,冰雪运动逐渐升温。

  北京冬奥会开幕式前,约有30分钟暖场环节。彩排中,该环节的广场舞表演由最小5岁、最大70多岁的表演者担纲。

  2月4日,群众们满怀热情的表演将成为点燃圣火前的宏大前奏。

图片来源:中新视频截图。

冬奥经济,火了

  今年的热销年货中,冬奥周边产品注定占据一席。

  在北京2022官方特许商品旗舰店中, “冰墩墩”“雪容融”等产品早已换上喜庆的红色包装。“给孩子挑一下他们喜欢的吉祥物,限量纪念徽章。”“采购回去我们也会当做公司的年货,想把冬奥带回家。”前来购买的顾客夸赞着手中的商品。

图为部分电视剧海报。

  随着《超越》、《冰雪正当燃》等以冬奥为题材的影视、综艺相继开播,观众以一种别样的方式为冬奥助力。在2022年伊始,中国快步迈入“冬奥时间”。

  冬奥经济爆火的背后,人们静候着这场冰雪盛宴揭开神秘面纱。

  载着民众的期待,一场四年之约的盛会即将达成。它满怀热情,为北京写下“双奥之城”最精彩的一笔。(完)