China News Service, Beijing, January 14th. On the 14th, the entry "Sun Yang's live broadcast of goods" appeared on Weibo's hot search, which aroused heated discussions among many netizens.
Sun Yang, who used to be a hot swimmer in the past, is now active on the Internet in another identity. Some people expressed understanding, some people questioned whether he will not come back, and some people reminded him based on hot spots - don't forget to pay taxes.
Screenshot of Sun Yang's video social media.
The "goods" brought by Sun Yang's live broadcast have little to do with his old business, but live broadcast for a duty-free shop.
Looking at his video social media account, after his name Sun Yang, the words "14th and 15th Hailv Duty Free City live broadcast the first battle" were added.
Among his latest videos, many of the contents are live broadcast warm-up, live broadcast excerpts, and ordering tutorials. From the live broadcast screen, Sun Yang's performance is relatively natural, and he cooperates with the staff proficiently.
As an athlete who has achieved good results in the world arena, Sun Yang seems to be more comfortable with his new identity.
Screenshot of Sun Yang's video social media.
Sun Yang is a famous freestyle athlete. He has won all the gold medals in the men's 200m, 400m and 1500m freestyle at the Olympic Games, World Championships and Asian Games, achieving the "Grand Slam" of his swimming career.
However, in an out-of-competition doping inspection against Sun Yang on September 4, 2018, due to doubts about the qualification certificates presented by the inspectors, the inspection was not completed in the end.
The International Doping Control Management Company then reported to FINA that "Sun Yang violently resisted the inspection", and Sun Yang said that "he fully cooperated with the inspection, but there were many illegal operations by the inspectors during the process."
In January 2019, the FINA Anti-Doping Committee ruled that the doping test was invalid, and Sun Yang did not violate the World Anti-Doping Regulations, but his behavior of destroying the sampling was not advisable.
Data map: In the men's 200-meter freestyle final of the 2020 FINA Championship Swimming Series (Beijing Station), Chinese player Sun Yang won the championship with a time of 1:45.55.
Photo by China News Agency reporter Tomita
In March 2019, the World Anti-Doping Agency appealed to the International Court of Arbitration for Sport against FINA's ruling on Sun Yang's doping testing.
On February 28, 2020, the arbitration result of the "Sun Yang case" was officially announced. In the end, Sun Yang lost the case and was suspended for eight years.
In December 2020, Sun Yang's suspension sentence was withdrawn due to bias and discrimination by one of the arbitrators in the arbitration panel of the International Court of Arbitration for Sport.
Since then, the International Court of Arbitration for Sport announced that Sun Yang was suspended for 4 years and 3 months (51 months).
Sun Yang is currently in the suspension period. After his live broadcast of the goods was posted on Weibo, netizens were talking about it, and many of them expressed their understanding: there is no way to compete, so there must be something to do.
Weibo screenshot.
In combination with recent hot events, someone reminded: Don't forget to pay taxes.
Weibo screenshot.
There are also netizens who are more emotional, saying that Sun Yang's stage should not be here.
Weibo screenshot.
Some netizens questioned, he started to bring goods, is this not coming back?
Weibo screenshot.
Regarding Sun Yang's live broadcast, some netizens concluded: The end of the world is to bring goods.
Weibo screenshot.
It is true that Sun Yang is not the first sports star to live broadcast and bring goods. Before that, Deng Yaping, Lin Dan, Yang Qian, etc. have all participated in similar live broadcast activities, and most netizens expressed relatively positive views on this.
Compared with the past, today's athletes seem to have an alternative path outside the stadium - to become Internet celebrities. Although some people do not bring goods through live broadcasts, they also continue through various "challenges" and "duozi". Interesting, obviously every forwarding and like is helping them to form a personal IP. Whether they choose to monetize in the end, these traffic have the possibility to be monetized.
Some people say that this is a "two-way run" between sports stars and fans, but it also "coincidentally" hits the heart of the "traffic economy".
On this road, Sun Yang is not the first, nor will he be the last.
(Finish)