China News Service, Harbin, January 5 (Reporter Wang Lin) The "2022 China Ice and Snow Tourism Development Forum" was held in Harbin on the 5th. The China Tourism Academy released the "China Ice and Snow Tourism Development Report (2022)" on the spot.
According to the report, it is estimated that in the 2021-2022 ice and snow season, the number of China's ice and snow leisure tourism will reach 305 million, and the "300 million people on ice and snow" will change from vision to reality. China's ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan.
This forum was jointly sponsored by China Tourism Research Institute and Harbin Municipal People's Government. It was held through a "small live + webcast" method, with the theme of "welcoming the Winter Olympics, snow and ice, beautiful China's new connotations", with keynote speeches and reports released , Round table forums and other forms.
Dai Bin, Dean of the China Tourism Research Institute, pointed out in his speech that the Winter Olympics is coming, the ice and snow are hot, and local and surrounding tours with ice and snow as the main activity background and consumption scene continue to heat up.
Innovation has come and the market has come alive. Benefiting from the favorable policy of "300 million people on ice and snow", cities such as Harbin and Zhangjiakou have become the first-tier cities for ice and snow tourism due to their continuous investment in the ice and snow economy.
Dai Bin said that from now on, we must not only welcome the Winter Olympics with enthusiasm, but also plan the use of venues after the games, accelerate the construction of the Beijing-Zhangjia Sports Cultural Tourism Belt, further develop the social atmosphere of ice and snow leisure and ice and snow tourism, and further cultivate the development of ice and snow. The institutional momentum of leisure and ice and snow tourism.
At the forum, China Tourism Academy released the "Report on China's Ice and Snow Tourism Development (2022)".
The report believes that ice and snow tourism is transforming from new fashion and new folk customs to the normal lifestyle of the people. The "300 million people on ice and snow" has changed from vision to reality. The number of ice and snow leisure tourists in China has increased from 170 million in the 2016-2017 ice and snow season to 254 million visits in the 2020-2021 ice and snow season.
It is estimated that in the 2021-2022 ice and snow season, the number of China's ice and snow leisure tourism will reach 305 million, and the income of China's ice and snow leisure tourism is expected to reach 323.3 billion yuan.
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