Beijing Winter Olympics Organizing Committee: About 70% of the Olympic-related material leasing ratio
insist on borrowing but not renting, renting but not buying; the last commemorative badge of the Beijing Central Axis Countdown Series will be listed on January 1 next year
On December 30, the Beijing Winter Olympics Organizing Committee held a press conference on market development, logistics and registration.
The picture shows Pu Xuedong (right), director of the Marketing Development Department of the Beijing Winter Olympics Organizing Committee, showing the licensed products of the Beijing Winter Olympics.
Photo by Tao Ran from Beijing News
On December 30, the Beijing Winter Olympics Organizing Committee held a press conference on market development, logistics and registration.
It was introduced at the meeting that the Beijing Winter Olympics Organizing Committee has signed 45 sponsorship companies, solicited 29 franchised production companies, and successively developed more than 5,000 licensed products in 16 categories.
The logistics teams of 35 competition and non-competition venues are all set up in place, and the migration of more than 85% of the competition materials has been completed.
The uniform and registration centers of the three competition regions of the Beijing Winter Olympics officially opened in early December and began to issue identity registration cards.
The registered facilities of the competition venues conducted exercises on the circulation of space facilities, service procedures, and epidemic prevention measures during the test competition.
Yan Jiarong, head of the press release of the Beijing Winter Olympics Organizing Committee, said that the ticketing policy for domestic spectators in the Beijing Winter Olympics is still being formulated and will be announced after the plan is finalized.
More than 5000 licensed products in 16 categories have been developed
Pu Xuedong, director of the Market Development Department of the Beijing Winter Olympics Organizing Committee, introduced that since the official launch of the Beijing Winter Olympics market development in February 2017, it has widely attracted social funds and social forces to participate in the preparations for the Winter Olympics and Paralympics. The guarantee of funds, materials, technology and services.
Up to now, 45 sponsors have been signed, including 11 official partners, 11 official sponsors, 10 official exclusive suppliers, and 13 official suppliers.
Achieve the expected work goals.
"The franchise plan is an important part of the market development plan. Purchasing franchised goods is a simple and easy way for people from all over the world to participate in and support the Winter Olympics, and to retain the good memories of the Beijing Winter Olympics." According to Pu Xuedong, as of the end of 2021, a total of 29 franchised production companies have been recruited, of which 2 companies have concentrated employment for the disabled, and a total of 58 franchised retail companies have been recruited.
Has developed more than 5000 licensed products in 16 categories.
More than 190 licensed merchandise retail stores have been opened in 19 provinces including Beijing, Hebei, Tibet, Xinjiang, Olympic official flagship store on Tmall platform, and Beijing 2022 official licensed merchandise flagship store and badge exchange center in Wangfujing Gongmei Building.
Set up franchised merchandise sales channels covering 31 provinces on more than 280 pairs of high-speed rail trains.
As of the end of 2021, 5 sets of commemorative stamps have been issued, a total of 18 pieces.
Two sets of 19 gold and silver commemorative coins, 2 ordinary commemorative coins, 2 commemorative banknotes, and 2 winter Paralympic gold and silver commemorative coins have been issued.
Pu Xuedong displayed a number of sets of Winter Olympics licensed products at the press conference, and announced that the last of the commemorative badges in the Beijing Central Axis Countdown Series, the badge with the National Stadium Bird’s Nest as the pattern, will be launched on January 1 next year.
The overall fund saving rate of the procurement project reached more than 10%
According to Li Yanling, Director of the Logistics Department of the Beijing Winter Olympics Organizing Committee, in terms of procurement, the Beijing Winter Olympics has completed the procurement of about 500 items. The procurement items include snow presses, ice trucks, and snowfields that directly serve the competition. Large-scale sports equipment such as motorcycles, all-terrain vehicles, and alpine skiing protective nets, as well as materials and services required for the operation and guarantee of events such as catering, transportation, logistics, furniture white electricity, Olympic village operation, cultural activities, torch relay, medical and epidemic prevention, etc. .
Li Yanling said that the Beijing Winter Olympics Organizing Committee has always implemented the concept of green and sustainable Olympics and the principle of frugality, and the overall fund saving rate of procurement projects has reached more than 10%; Under the principle of consolidated procurement, the proportion of leasing in all material categories will reach about 70%.
At the same time, the development of small and medium-sized enterprises is encouraged in accordance with laws and regulations. Up to now, 69 of the contractors providing services to the organizing committee are small and micro enterprises.
In terms of material allocation, the Logistics Department of the Beijing Winter Olympics Organizing Committee is responsible for the allocation of white electricity supplies for general furniture in all venues.
Up to now, the white electricity order for general furniture in all venues has been completed. The total number is 180,000 pieces. All of them have been arranged to be distributed to 42 venues and facilities, accounting for 100% of the total demand for white electricity for general furniture.
The Beijing Winter Olympics Organizing Committee has reduced the allocation of more than 20,000 pieces of white electricity for general furniture by drastically reducing flexible demand, accounting for 10%.
Through product shape design, color optimization, material selection, etc., it can reduce costs while ensuring functionality.
"The locker for ice hockey events has always been a category with strong functional requirements in the event furniture. By adding plastic sleeves on the hooks, the athletes' skates are protected from damage, and the soft cushion and backrest design are cleverly added. The two functions of the locker and the seat achieve a dual purpose. It is praised by foreign experts as the best ice hockey locker in the world." Li Yanling said.
The migration of more than 85% of the event materials has been completed
In terms of logistics, Li Yanling introduced that the main logistics center of the Beijing Winter Olympics officially started operation on February 1, 2021 one year before the competition, providing comprehensive logistics service guarantees for all venues and test competitions, and testing various logistics operations. Policies and procedures.
Up to now, the logistics teams of 35 competition and non-competition venues have all been set up, and more than 85% of the event materials have been moved in. The customs clearance freight guide has been released, and 380 batches of customs clearance with a value of more than 1.2 billion yuan have been provided to all participating groups. Services, various logistics services are ready.
In logistics work, the Beijing Winter Olympics Organizing Committee has reduced emissions while reducing material flow and saving funds.
Breaking through the previous practice of transferring large amounts of Olympic materials through logistics centers, and greatly increasing the proportion of suppliers directly sending venues. More than 60% of general-purpose furniture white appliances, 100% of Olympic village accommodation materials, 100% of torch relay related materials, and more than 90% Uniforms are delivered directly to the destination venue.
Compared with the previous Winter Olympics, the area of the main logistics center has been reduced by 30%-50%.
Taking the material design link and logistics service link into overall consideration, most of the furniture white electricity materials are designed to be foldable or stackable, reducing the logistics transportation and handling quantity by about 50%.
"In January next year, we will enter the peak period of customs clearance for Olympic materials. It is expected that there will be 2 billion yuan worth of materials that need to be processed for customs clearance services. From the phased closed loop on January 4 to the end of the Winter Olympics, we will usher in the game time. The peak period of venue logistics services.” Li Yanling said that starting from January 23 to March 16 next year, all participating groups will provide arrival and departure luggage transportation services from the Capital Airport to 11 venues.
After the successful conclusion of the event, the logistics work will usher in the most intense centralized payback period, and the material disposal work will also start at the same time.
"You can see on the official website of the Winter Olympics Organizing Committee that the publicly announced licensed producers produce 16 categories of commodities, covering almost most of the commodity purchase areas in daily life. Our focus is to promote the spirit of the Olympics and speak well. Our China story reflects the culture of the host city and stimulates public participation.
In the general environment of fighting the epidemic, some friends may not be able to go to the stadium to watch the game, but through the small carrier of licensed merchandise, everyone can feel the atmosphere of the Winter Olympics and the Winter Paralympics, and we will cherish this memory together. No regrets.
Leaving wonderful licensed products for the world is also part of the successful Olympic Games.
"——Piao Xuedong
Beijing News reporter Wu Wei