The difficult Christmas of the NBA: millionaire announcements and stars in quarantine

• NBA Ranking

American sport drinks from its traditions, immobile and unshakable.

, the fourth Thursday in November, is the holy day of the

, which always celebrates its

in February.

is for

,

madness

,

for the

... And in the

,

is December

:

, almost as important as the very

. The basketball league begins to have

another of its great celebrations

on

(January 18), but Christmas is still its time: the best games, the best players and the highest income of the entire season.

For all this, the NBA has experienced a last week of heart attack,

, by infections that have affected more than

and by a pandemic that has put the competition and its most anticipated day in check. This 25 five games are played:

,

,

,

and

. That is, ten of the most important franchises in the NBA with

in their ranks.

The

,

against Boston, the duel between the best team this year (

) and

, the two media franchises time with

as stars and, finally, visiting

. A priori, 13 hours of uninterrupted broadcasting with the best players in the world on the court.

.

The loss of Doncic and the doubt of other stars

Doncic

, whose duel last season against the

was the most watched of the day (

) tested positive and is safe, while the NBA works piecemeal to reach an agreement with the players' union, change the protocol and

the positives from ten to six, thus increasing the options for

, who are now isolated, to play. An emergency measure to save Christmas Day as the league's calendar bleeds night after night. "

, we have to live with the virus," Commissioner Adam Silver announced Tuesday.

The phrase echoed over players and fans, who have experienced a surreal last week with

that same day, while a quarter of the NBA, which has a

, was infected.

On the contrary, the NFL has decided

and avoid complications.

The next protocol will be key.

50 million in ads

The absence of the NBA stars on Christmas Day will be a

. First, because December 25 is the date chosen by many viewers to premiere in the season, and second because a large part of the income of the course depends

and the

. Silver projected

for this course, up from $ 8,000 for the previous one. Of that number, the NBA estimates that

is

. An amount directly affected by omicron sprouts.

On a television level, a few weeks ago the

company

the spending of advertisers at Christmas for the NBA this year

at

,

.

Without stars, the return of that figure will also be altered.

And opposite, again the

, which begins to gain ground on December 25 and, after taking

in the

on that day in

, today has scheduled a

at the same time as the

.

Curry, el salvador

And it is there, at that moment, when the NBA will launch its last great hope:

.

The Golden State guard's season is being the salvation of the competition.

His style of play, the return of the Warriors to the top positions and his career, already culminated, to surpass

have placed the two-time MVP as the leader of the audiences and the main Christmas claim.

"They are performances and popularity that are reminiscent of

" says CBS.

The NBA dreams of a historic performance by its star to try to save its big day.

According to the criteria of The Trust Project

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