Axel May, edited by Laura Laplaud 11:20 am, December 04, 2021

Paris Saint-Germain takes stock in esport, five years after its debut.

Still little known to the general public, this "video games" section is a fundamental economic stake for the Parisian club which intends to take advantage of it internationally.

But beware, who says esport does not necessarily mean football video games.

It's time to take stock for Paris Saint-Germain Esports.

Five years after its beginnings in this environment, this "video games" division is a fundamental economic stake for the club.

PSG has a FIFA team, this very popular football game, but the capital club is mainly looking to develop its brand internationally, thanks in particular to

League of Legends

and

Dota

, online battle games.

"It's this type of game on which we are also via our Asian teams," said former footballer Nadia Benmokhtar, head of the esport section of Paris Saint-Germain.

"3 to 4 million followers in each match"

“Esport, vulgarly, is all that is video game competitions and inside that big hat there are some very powerful games. To give you a few examples, our team from

Dota

, who was in final of the last World Championships, it is between 3 and 4 million followers in each match. It makes it possible to go to capture new audiences, new fans ", she recalls.

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First present in Europe, PSG is now targeting the Asian market with China in its sights.

"We maintain that we are the only major European clubs to have this vision. Many of them are already involved in certain games, but do not have this diversity," said Fabien Allègre, the director of the Paris brand. Saint Germain. 

Paris Saint-Germain therefore intends to break the clichés about this discipline by bringing it more recognition internationally.