The Saudi leadership certainly could not have dreamed of a better scenario.

As Formula 1 drivers arrive in Jeddah for the first-ever Grand Prix in Saudi Arabian history, and the penultimate meeting of the season, the battle for the title of world champion continues. to rage between Max Verstappen (Redbull) and Lewis Hamilton (Mercedes), a situation unprecedented since 2016.  

A perfect diversion for Saudi Arabia as several NGOs accuse the emirate of using the event and the festivities around it to "distract from widespread human rights violations," in the words of Human Rights Watch.  

Football, cycling, Paris-Dakar, Formula E and now Formula 1… In recent years, Saudi Arabia has used sport to improve its image and diversify its oil economy, as it is already doing with culture and tourism.

An attitude described as "sportwashing" by several associations for the defense of human rights, starting with Human Rights Watch and Amnesty International, who call on the pilots and artists invited this weekend to act.

>> To read also: Football, cycling, Dakar… the weapons of "soft power" of the Saudi kingdom

"Any company that participates in an event of major importance in Saudi Arabia must detect, mitigate or prevent any human rights abuses it may cause or to which it may contribute or be directly related as a result of its activities, products or services. , including with regard to Formula 1 and its grand prix ", urges Amnesty International in a press release.

"The Saudi authorities must understand that respect for human rights is the best possible public relations operation. If the authorities want to change the image they project, then they must immediately and unconditionally release all those incarcerated for having peacefully expressed their opinions, lift all travel bans and establish a moratorium on the death penalty, ”adds the NGO. 

"If they do not voice their concerns about the serious abuses committed by Saudi Arabia, Formula 1 and performers risk supporting the Saudi government's costly efforts to whitewash its image, despite a significant increase in repression over the years. recent years, "said Michael Page, deputy director for the Middle East at Human Rights Watch, in a statement. 

Lewis Hamilton denounces "appalling" laws against homosexuals 

In a hurry to speak at a press conference Thursday, December 3, the British driver Lewis Hamilton, who has made the fight against discrimination his fight, did not kick in touch.

He said in particular that he was not "comfortable here but that it was not (his) choice".  

“Our sport has chosen to be here and whether it's fair or not, I think that while we're here it's still important to do some outreach work,” he continued.

"It is important for us to raise awareness. And I try to do it on my own terms. And the laws which condemn homosexuals (prison and flogging) are quite appalling." 

For the seven-time world champion, it will be a question of wearing again the helmet in the colors of the LGBT + community that he already wore in Qatar a fortnight ago and will wear again in Abu Dhabi next week. 

Photos from the karting event hosted by Sebastian Vettel with Saudi women yesterday 📸🇸🇦 # F1 # Race4Women pic.twitter.com/ipOzlUHlA9

- Sector F1 🏎🇫🇷 (@ Secteur_F1) December 3, 2021

Another driver made a point of making a gesture: the former world champion Sebastien Vettel.

He organized a karting event with a few women, in a country where they have only been allowed to drive since 2018. He will also be wearing a "Race for women" tribute helmet during the race.

"Seeing the confidence of these women and giving them this opportunity in a sector dominated by men, it's great and it gave me a lot of pleasure," he explained.

"Of course there are shortcomings to be corrected but I think the positive is a more powerful weapon than the negative."  

Sebastian Vettel received a reprimand from the @fia for wearing an LGBT + t-shirt with "Same Love" inscribed during the Hungarian anthem at the Hungarian Grand Prix.https: //t.co/ExegmUTPiw pic.twitter .com / BeUwDwUIbM

- LGBT + Corner (@lecoindeslgbt) August 2, 2021

The German is not his first attempt at politics in the paddock either.

Before the start of the Hungarian Grand Prix in August, he showed up dressed in a T-shirt and wearing a rainbow-colored mask to denounce the new legal provisions prohibiting the “promotion” of the race. homosexuality among minors, which recently entered into force in the country.

On this outfit, a message was written in black "Same Love". 

Justin Bieber under fire from critics 

Expected Sunday for a concert on the sidelines of the Saudi Arabian GP, ​​Justin Bieber has been widely criticized by human rights associations for his participation. 

Hatice Cengiz, the fiancee of Saudi journalist Jamal Khashoggi, assassinated in 2018 at his country's consulate in Istanbul, has led the movement calling on Justin Bieber to cancel his visit.

"This is a unique opportunity to send a strong message to the world that your name and your talent will not be used to restore the image of a regime that is killing its opponents," she wrote in a column published in the Washington Post at the end of November. 

. @ justinbieber now the message also coming from up above… two planes circling the @MSTheater outside the @AMAs #AMAs are asking: “Why is Bieber Singing for Saudi Killers?”

Perhaps Justin can answer #WTFJustin to the question from on high #Saudipawn #justinbieber pic.twitter.com/qolomkjijt

- Thor Halvorssen (@ThorHalvorssen) November 21, 2021

On social media, the hashtag #WTFJustin was widely shared, as a plane sported a "Why is Bieber singing for Saudi assassins?"

flew over the Los Angeles skies last month at the American Music Awards. 

Saudi Arabia justifies itself 

Anticipating the criticism that the Jeddah Grand Prix would arouse, Prince Khalid bin Sultan, president of the Saudi Automobile and Motorcycle Federation, had split an interview.  

"What (polishes) the image of the kingdom, it is not a singer, but its leaders and its people ... You cannot polish or show a different image of reality", he justified 

"A fight has been waged against the kingdom for years, a fight for political reasons," said the boss of motorsport in Saudi Arabia.

"There are those who say the kingdom is behind schedule and against human rights ... Of course, no one is perfect, and the greatest freedom and human rights wielding nations have more than their fair share of criticism. in these areas. " 

"We believe in ourselves, this war will continue, we will continue on our way and the door is open to everyone to visit us and see who we really are", tried to convince the prince. 

More anecdotal, but nevertheless revealing, no dress restrictions apply in the end on the Jeddah circuit, where the GP is held, or in any public place in the city. 

At first, the Spanish newspaper Marca had mentioned strict rules, especially for women, which caused the discontent of some teams and the general public.

But a note then sent to the media by the organizer only urges them to "respect the cultural sensitivities of Saudi Arabia". 

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