China News Service, Beijing, October 27th (Reporter Chen Hang) On the evening of the 27th, the 100-day countdown to the opening of the Beijing 2022 Winter Olympics and the Winter Paralympics (hereinafter referred to as the Beijing Winter Olympics), the Beijing Winter Olympics uniforms The equipment was officially released in Beijing.
There are three types of uniforms for the Beijing Winter Olympics: staff clothing, technical officer clothing and volunteer clothing.
While meeting specific functional needs such as distinguishing people, keeping warm and resisting cold, it is also an important part of the Winter Olympics image landscape design.
Zhang Jiandong, vice mayor of Beijing and executive vice chairman of the Beijing Winter Olympics Organizing Committee, said that the Beijing Winter Olympics uniforms and equipment can meet the needs of various work scenes of the Beijing Winter Olympics in terms of function, and are full of Chinese outstanding traditional cultural charm and charm in appearance. The sense of beauty has reached the advanced level of the industry in terms of technological content and green sustainability, and has been fully recognized and highly praised by relevant professionals, the International Olympic Committee and the International Paralympic Committee.
Zhang Jiandong said that in the Beijing Winter Olympics, this set of uniforms and equipment will present the world's most attractive landscape and become the most unique Winter Olympics business card.
The uniforms and equipment for the Beijing Winter Olympics were officially released in Beijing on the evening of the 27th.
Photo by China News Agency reporter Tomita
Yan Cheng, director of the Human Resources Department of the Beijing Winter Olympics Organizing Committee and deputy director of the Organization Department of the Beijing Municipal Committee, said that the uniform design finalized by the Beijing Winter Olympics Organizing Committee is based on the core graphics of the Beijing Winter Olympics landscape and uses brushstrokes with the charm of Chinese ink painting. , The thick and thin lines, the layers of virtual and solid far and near, ingeniously integrate traditional aesthetics with ice and snow sports.
In terms of color selection, the calm ink color and the vibrant Xia Guanghong show the hard work and enthusiasm of the staff. The neutral gray shows the objective and fairness of the technical officials, and the bright sky blue shows the youth and vitality of the volunteers. The Great Wall gray and sky blue colors outline the magnificent scenes and spatial artistic conception of the Winter Olympics, as well as the sense of rhythm and rhythm of winter sports.
He Yang, the chief designer of the Winter Olympics uniforms and equipment design, said that staff and technical officials are distinguished by different landscape positions and color changes; volunteer clothing has both landscape graphics, and magnified the Great Wall elements in the core graphics, and the diagonal dynamics The composition forms a visual image of continuous flow, jumping, and forward orientation.
The press conference also launched a uniform promotional film, expressing the sense of honor and mission contained in the Winter Olympic uniforms through the artistic expression of the staff, technical officials and volunteers' work demeanor and behind-the-scenes efforts outside the stadium.
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