Etisalat and STARZ PLAY share exclusive rights to broadcast the Cricket World Cup
Today, Etisalat announced that it has won the rights to show from (Star TV) the most awaited and exciting event of the 20th Men's Cricket World Cup in the MENA region.
It will partner with STARZ PLAY, the region's fastest growing video-on-demand service, so that all game fans in the region can watch the full tournament.
Etisalat exclusively owns the broadcast rights for the Middle East and North Africa and its partnership with STARZ PLAY will allow cricket fans to watch all 45 matches taking place in the UAE and Oman from the 17th of this month to the 14th of November 2021. Cricket fans in the region can eagerly await the 20th Cricket World Cup Men can enjoy the game of cricket and all the action and excitement on the Cricket Max channel via Etisalat eLife TV, Switch TV, and on the STARZ PLAY app in the UAE, while subscribers in the rest of the MENA region can enjoy the game exclusively on STARZ PLAY. The Criclive Max Channel streams all matches live as well as highlights, pre-shows and post-match analysis, with full match replays on other Criclive channels.
Through the agreement with Etisalat, STARZ PLAY will broadcast Criclive and Criclive 2 channels which have the rights to broadcast multiple domestic cricket matches in India, Pakistan, South Africa, New Zealand, West Indies as well as exciting T20 Leagues such as the Pakistan Super League and Caribbean Premier League.
Etisalat CEO Khaled Al-Khouli said: “There is no other provider in a better position in the UAE that can provide a complete sports viewing experience with all the excitement and excitement of all sports fans. eLife customers can watch an unprecedented range of sports live from the best service providers across the region. Our investment in bringing the best of cricket to the UAE and abroad will strengthen our drive to always deliver the best. Partnering with STARZPLAY is not just for the Men's 20 Cricket World Cup but to broadcast our Criclife Channels, which means more fans can watch their teams play in more venues than ever before across the GCC. "
Danny Bates, Head of Commercial Affairs and Co-Founder, STARZ PLAY, added: “We are focused on enhancing the sporting presence on the service while providing live sporting events to our subscribers, and nothing compares to the joy of bringing the Men’s 20 Cricket World Cup events to the region. This is an important addition to us, and we thank our old partners Etisalat, as well as Star TV Network, for their support. Because cricket is widely followed in the region, we are working to help our subscribers, as they can now watch all the action of the Men's 20 Cricket World Cup live and effortlessly. Our aim is to become the destination for a world of TV entertainment and we will continue to explore new and innovative ways to deliver the best sports experience to our subscribers.”
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