The Los Angeles (LA) Lakers of the National Basketball Association (NBA) will wear uniforms with the logo of a Korean food brand.
The Lakers announced today (21st) through official channels such as their website, "We have signed a multi-year global marketing partnership with 'bibigo'.
The club also released a photo of a jersey with the bibigo logo on the left chest and said that it will be worn from the pre-season game against the Brooklyn Nets at the Staples Center on the 4th of next month.
Bibigo is a Korean food brand of a domestic company.
The Lakers introduced bibigo as the club's first 'international partner' and added that they plan to carry out various marketing activities, including advertisements in the stadium.
The Los Angeles Times, citing an unnamed source, reported that the contract between the two sides was worth more than $100 million over five years.
The 2021-2022 NBA regular season kicks off on October 20th.
(Photo = Yonhap News / Los Angeles Lakers Twitter capture)