• Final Sprint Soccer by Mbappé

  • Market Between "ruin" and waste: the contradictions of a crazy market

Luis Figo, Zinedine Zidane, Ronaldo Nazario, David Beckham, Sergio Ramos, Cristiano Ronaldo, Kaká, Gareth Bale, Eden Hazard

...

Real Madrid

and

Florentino Pérez

have fought battles in the last two decades worthy of the best police negotiation. Conversations, messages, hints and leaks in which on August 31 the protagonist of the same always ended up dressed in white at the

Santiago Bernabéu

. Perhaps

Kylian Mbappé

joins the list, but his case is completely different from the previous ones. That of the French striker has been, is and will be, today and in the coming months, the last football war.

The transfer of the young attacker faces the two sides of the current soccer elite: Florentino Pérez, on the one hand, and

Tamim Bin Hamad Al Thani

, Emir of Qatar, on the other, with

Nasser Al-Khelaifi

, president of PSG, as executing arm of the Qatari movements.

That is why in the transfer of Mbappé the economic amounts do not matter, it is not about money, but about

image, prestige and power

.

Three things that the leaders of both sides share and for which they have been fighting all these years.

The Super League, the ECA, the World Cup

Florentino chairs the

Super League

and Al-Khelaifi the

Association of European Clubs

. The first wants Mbappé as the image of the historic

new Bernabéu

and the second refuses to sell the great French football star without having another tied, equally or more importantly, just before the

Qatar World Cup

, the first in history in the Arab world and the

turning point for the sheikhs

, who arrived in Paris a decade ago convinced that they would use sport to change the image the world had of them. They may not have succeeded, but they remain on that path. That's why they paid 222 million for

Neymar

In a record transfer, that is why 180 were left to win the race for Mbappé when he was at

Monaco

and that is why they were the first to knock on the door of

Leo Messi

and

Sergio Ramos

. Once again: money does not matter, image and prestige do.

Like the Emir of Qatar, with whom he has a good relationship, in the last two decades Florentino Pérez has achieved everything he has wanted in sport. First with the

galacticos

, with signings as impossible as Figo's or as late as Ronaldo's, at eleven o'clock at night on August 31st. The first batch of stars changed the football board forever and

made Madrid the main card of the game

almost regardless of sporting successes. The galacticos did not sweep the grass, but they did in image and prestige, something key in this new industry of the 21st century.

In the second round of signings the initial script was repeated.

Madrid, plunged into a deep institutional and image crisis, chose

Cristiano Ronaldo and Kaká

, Balones de Oro, as new visible faces, and had them, winning the battle against colossi such as United and Milan.

He added to his star partner the young French soccer star,

Benzema

, and began a period of sporting and business success with the arrival, during the following seasons, of

Kroos, Modric or Gareth Bale

.

These last two, in addition, with eternal and tough negotiations with Daniel Levy, the last great rival of Florentino Pérez.

And won.

A leak war

These two galactic stages of Madrid are important to understand the

context of the negotiation for Mbappé

. The white team has been the main actor in the football movie for two decades and now there are others who want the role. The PSG bosses have been wanting Madrid's role for ten years, on and off the pitch, and

they are not going to give them anything along the way

. Hence the statements and leaks of the last week.

Last Monday in the white set it was slipping that there was no negotiation, for hours later to make an offer of 160 million. Offer that was rejected at the time by a PSG that, in the voice of Leonardo, its sports director, claimed for the "

unacceptable attitude

" of the Madrid team. At the Bernabéu they surprised those words as, according to them, it was a logical offer for a footballer in the last year of his contract. But here we return to the image, the power, the World Cup and what was explained before. "If you want to leave, you will, but on our terms," ​​Leonardo said.

A poker game that followed with the offer of 180 million on Thursday.

PSG did not filter his refusal

, as it had done with the first, and instead kept a four-day silence while Messi debuted and Mbappé played 96 minutes against Reims in his shirt. Once again, the image, although part of the team of the French club, powerless in the face of the French's continuous refusals to renew, combed the market in search of a replacement.

After the football day came Monday and, coincidentally, more leaks.

Some sources of the Madrid team slipped that PSG had

opened to negotiate

, while others assured that they had not even said good morning, at the same time that from France they reported that Madrid had withdrawn from negotiations where the offer touched the 200 million.

As with Ronaldo, Bale or Ramos, the game will last until

00:00 on September 1

and in this case it will depend on what PSG can get with that money, on the diamond that it can place in place of Mbappé.

The sheikh will not be left with only money

because this is not what this whole war is about.

According to the criteria of The Trust Project

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