If his Barça is overdue, as the departure of Lionel Messi symbolizes from Paris, Gerard Piqué remains a fulfilled businessman.

The Kosmos company, created and chaired by the Catalan defender, released this Monday the audience figures in Spain for the Reims - PSG (0-2) match on Sunday evening, marked by the debut in Ligue 1 of the Pulga.

"The total audience is impressive, with 6,734,000 viewers," said Kosmos in a press release, which has just bought the rights to L1 and L2 for three seasons in the country of Cervantes and Victoria Abril.

Public conquered, adversaries in swoon… Messi magic already operates via @ 20minutesSport https://t.co/eRqBIPtK7W

- 20 Minutes Sport (@ 20minutesSport) August 30, 2021

Streamer Ibai Llanos, very popular in Spain (7.4 million followers on Twitch), broadcast the game live on his channel and totaled more than 2 million unique visitors and an average of 343,000 viewers, according to the same document. .

On traditional television, the match was broadcast on Telecinco, which reached 2,214,000 spectators on average and 18.6% audience share.

The same process as for the Copa América

“This is the first time in Spain that the same content has been broadcast live on two platforms simultaneously, with the aim of reaching new audiences,” said Kosmos.

The operation resembles the one mounted this summer between Pique's company and the Spanish streamer for the Copa América.

Kosmos bought the broadcast rights to the South American competition and “Ibai” broadcast them on his Twitch channel for free.

A great first in Spain.

Gerard Pique and Ibai Llanos have recently increased joint appearances on Twitch.

Pique notably came to debrief Barça's first game of the season (4-2 against Real Sociedad) on the Basque streamer's channel on August 15.

The amount of the transaction was not specified.

Ligue 1 did not have a broadcaster in Spain for the first three days of the league.

Previously, Kosmos had already bought the Davis Cup in tennis, profoundly changing the format of the century-old competition from 2019.

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  • TV audience

  • Sport

  • Television

  • League 1

  • Soccer

  • PSG

  • Reims stadium

  • Lionel messi

  • Spain

  • TV rights

  • Gerard pique

  • Twitch