The transfer of Argentine star Lionel Messi to Paris Saint-Germain has greatly increased the popularity of the French club on social media, due to the large fan base enjoyed by the Barcelona legend and the Argentine national team.

The biggest impact was the insane increase in the number of followers, on the account of Paris Saint-Germain via the Instagram website, as their number increased to more than 6 million followers between the date of August 9 and 12.

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A post shared by Paris Saint-Germain (@psg)

According to the latest statistics of the monitoring tools used by the agency "Sanad" in the Al-Jazeera network, the number of followers of the Saint-Germain page on August 9 reached 38 million and 800 thousand followers, but at the present time, after announcing the contract with Messi, it has exceeded 45 million followers.

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A post shared by Paris Saint-Germain (@psg)

View this post on Instagram

A post shared by Paris Saint-Germain (@psg)

With regard to the Paris Saint-Germain account on Facebook, the statistics showed an increase in the number of followers of the page by more than two million followers between August 9 and 12.

The #Messi effect.

@PSG_inside have gained nearly two million followers on Instagram in under 24 hours.

#MessiPSG pic.twitter.com/O6Ox5aKMWy

— Sport Innovation Society (@sis) August 11, 2021

On the night of the media’s talk about the French team’s contract with Messi, the number of page followers was 45 million and 300 thousand, bringing the number, after the official announcement, to approximately 46 million and 700 thousand.

PSG's absurd follower growth is more than any American football franchise has total 📈 pic.twitter.com/5iP3oJfZTt

— ESPN FC (@ESPNFC) August 11, 2021

And some sports pages on social networking sites monitored the significant increase in the pages of Paris Saint-Germain on social networking sites, during the 48 hours before the official announcement of the contract with Messi and after it was officially presented at the press conference for the media.

The Messi Effect 🔥

Paris Saint-Germain has added almost 4.5 million Instagram followers in the past 24 hours.

pic.twitter.com/ca5MgceNN4

— Front Office Sports (@FOS) August 11, 2021

As for the account of the Parisian club on Twitter, there was no significant increase in the number of followers on it, but the tweets and videos related to Messi, which the club published during the past two days, achieved millions of views and hundreds of thousands of comments, retweets and likes.

👀 pic.twitter.com/y5IbqL69Z4

— Paris Saint-Germain (@PSG_inside) August 10, 2021

And it was clear how affected Paris Saint-Germain was by the Argentine “flea” joining him, as the videos of his official joining the club garnered crazy numbers of views, exceeding 100 million views in less than 24 hours after they were published through the club’s accounts on social media platforms.

A new 💎 in Paris!

PSGxMESSI ❤️💙 pic.twitter.com/2JpYSRtpCy

— Paris Saint-Germain (@PSG_inside) August 10, 2021

It is noteworthy that Messi joined Paris Saint-Germain on a two-year contract, renewable for an additional year, and will wear the number 30.

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