Changing the name of the UAE League .. and a sponsorship deal with "ADNOC" of 80 million dirhams
The Abu Dhabi National Oil Company "ADNOC" and the UAE Pro League announced the signing of a contract to sponsor the UAE Professional Football League, with the name of the league under this partnership becoming the "ADNOC Professional League".
The sponsorship agreement lasts for a year, starting from the 2021-2022 season and is renewed annually, and is the largest of its kind in the history of the UAE Pro League so far, with a value of 80 million dirhams.
This sponsorship agreement reflects ADNOC's commitment to the health and well-being of the community through integrated sports and health initiatives and programs that encourage the adoption of healthy and healthy lifestyles.
By sponsoring this title, ADNOC plays a leading role in shaping the next phase of the future of football in the country by nurturing emerging talents and increasing the popularity of this sport among the public through modern and innovative methods.
On this occasion, Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology, Managing Director and CEO of ADNOC Group, said: “We are pleased to have ADNOC as the title sponsor of the Pro League, as this partnership heralds a new phase for football in the UAE, especially as ADNOC’s support for the league will inject More activity and vitality and provides many important opportunities to develop this popular sport.”
He added: "In line with the vision of the wise leadership, ADNOC's sponsorship of the Pro League confirms our commitment to supporting sports and youth and improving the health and well-being of community members by sponsoring sporting events and events. We are confident that this partnership, which coincides with our celebrations of the golden jubilee of the UAE, will advance the career of the Pro League. For the better, it contributes to building emerging Emirati talents in football, and encourages members of society to adopt healthy and healthy lifestyles.”
This partnership represents a new stage in the UAE Pro League competition, as ADNOC will contribute to elevating this very popular game in the UAE to a new level, developing and modernizing standards and quality, and nurturing the new generation of young talents in football.
For his part, Abdullah Nasser Al Junaibi, President of the UAE Pro League, stressed that "this agreement with a national institution that we are all proud of, reflects the important role played by the professional league competition and its ability to influence society by supporting talent, developing Emirati football, and creating a competitive atmosphere with Momentum and positive influence inside and outside the United Arab Emirates, which makes us seek to work with ADNOC in the coming years to exchange experiences and experiences and take advantage of tools to communicate positive messages that we aspire to instill and use the power of football to change for the better in cooperation with an institution in which we see as a strategic partner, This agreement goes beyond the framework of material goals and temporary returns as much as we look forward to being a cornerstone in a strategic partnership that provides valuable added value through its ability to achieve tangible results on the ground in the coming years.”
Al-Junaibi thanked the wise leadership for its unlimited support for all sectors and its paternalistic care, which is reflected on the ground through this type of cooperation between national institutions such as ADNOC, which seeks in the first place to serve the people of the United Arab Emirates, and unite efforts according to the vision of the wise leadership, in order to work Cooperation and achievement to achieve the public interest, and promote various fields, including sports and football in particular, which attract a lot of youth energies and are a destination for them to search for excellence as the most popular sport in the country.
Yasser Al Mazrouei, CEO of ADNOC's Exploration, Development and Production Department, said: "This partnership between ADNOC and the Emirates Professional League marks a new stage in the UAE Pro League competitions, with ADNOC as a sponsor partner contributing to the development and modernization of this popular game in the UAE. ADNOC is committed to promoting The culture of sports, supporting sporting events in the country, including football, and encouraging members of society to adopt healthy and healthy lifestyles.
Walid Al Hosani, Executive Director of the UAE Pro League, stressed the importance of this partnership, and the development it will add to the league’s march, as well as a reflection and translation of the great role of the giant national companies, represented by ADNOC, which was keen to sponsor Emirati football, especially the UAE Professional League, Which is moving at a steady pace in the path of technical, organizational, administrative and professional development, in accordance with the strategy of the Professional League 2020-2030, which aims to advance the game in all aspects, especially the aspects of marketing and sponsorship, which makes the agreement a new start for a wider world in the path of Emirati professionalism.
Promoting the health and well-being of the UAE community is a top priority for ADNOC, and the ADNOC Pro League is one of the many sporting events and initiatives it sponsors and supports to achieve this goal.
Other ADNOC initiatives in the field of sporting events include its partnership with the Emirates Cycling Team Emirates, the ADNOC Abu Dhabi Marathon and the Abu Dhabi World Jiu-Jitsu Championship, as well as a series of community sports initiatives at the Yas Marina Circuit in Abu Dhabi in partnership with Abu Dhabi Motorsports Management Company (ADMM). ) and the Abu Dhabi Sports Council (ADSC).
The ADNOC Professional League is scheduled to start on August 19, to return the fun of Emirati football to the stadiums, and the competition between the participating clubs to win the title of the 14th edition of the UAE Professional League, which began in the 2008-2009 season.
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