A text explanation expected.
For the first time since the surprising choice to replace Mediapro by Amazon rather than choosing the Canal-beIN Sport team for the TV rights of the L1, Vincent Labrune explained himself in the Team.
“We were negotiating over-the-counter, primarily with Canal + and beIN, which were the only players able, in our opinion, to bring in a satisfactory amount.
But they were cautious in the home stretch ”, summarizes the boss of the LFP, who however refuses to argue with the encrypted channel, which he invites not to persist more than reasons on the legal level, by using a real estate metaphor: “If you buy an apartment, and two years later the market collapses, you can't tell whoever sold it that it was too expensive”.
“Why Amazon?
60 million "
On the reasons for choosing Amazon, while the digital giant did not offer much more than Canal and its possible bonuses, Labrune wanted to be pragmatic: “The difference is 60 million. French football today is the steel industry forty years ago. We are bloodless financially. So 60 million difference, or 180 million over three years, is a lot of money for clubs who do not even know how they are going to end the year. "
Finally, the former president of OM spoke out against the voices that consider that Ligue 1 will disappear from radar on Amazon, as it disappeared when it was provisionally broadcast on Mediapro.
“We have to stop saying that Amazon is invisible.
From our point of view, it is quite the opposite.
We seem to forget that Amazon is the crossroads of the mode of consumption of the fans who have less means.
It is a tool that is received by ten million households in France, it is not Téléfoot.
He is a partner that all leagues dream of having for the future ”.
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Amazon
Vincent labrune
Sport
League 1
Canal Plus
TV rights
LFP