One of the best players in the European Football Championship, and the top scorer of the Italian national team, repeated what Portuguese star Cristiano Ronaldo did by removing two cans of soft drink in front of him during a press conference.
Before starting a press conference, the 23-year-old Italian player, Manuel Locatelli, removed two cans of the American Coca-Cola company for soft drinks and replaced them with a water bottle.
Locatelli, who scored two goals for his country in a 3-0 victory over Switzerland, won the award for the best player of the match, and is now joint top scorer in the tournament with his colleague Ciro Immobile, Ronaldo and Patrick Cech, each with two goals.
Unfortunately for Coca-Cola, the official sponsor of the European Championship, the soft drink company was the victim of a move by Ronaldo that cost it $4 billion in value.
During a press conference prior to his country's match against Hungary the day before yesterday, Tuesday, which ended with the victory of the "Brazil of Europe" by 3-0;
Ronaldo removed the two bottles of a soft drink for the company, and lifted a bottle of water, in an indirect warning message from the soft drink and a direct advice to drink water.
View this post on Instagram
A post shared by Aljazeera (@aljazeera)
And this video - which spread like wildfire on the communication sites all over the world - had repercussions in the world of business and finance.
The price of Coca-Cola's share on the American stock exchanges fell from $ 56.10 to $ 55.22 after Ronaldo's move, and this means that the value of the company in the market fell from 242 billion dollars to 238 billion, that is, a loss of 4 billion dollars.
It is not the first time that Ronaldo has warned against soft drinks, and he has revealed that he always tries to prevent his son from consuming them due to the risks.
View this post on Instagram
A post shared by Aljazeera (@aljazeera)
So did the French star Paul Pogba, as he removed a bottle belonging to a liquor company - one of the tournament's sponsors - from in front of him and placed it under the table.
And the Muslim Pogba appeared in a video clip that spread on social networking sites, taking this step directly and in front of the cameras.