Ronaldo's movement incurred "Coca-Cola" huge losses. Learn about its size
The Spanish newspaper "Marca" revealed today the size of the huge loss suffered by the American company Coca-Cola for soft drinks as a result of the movement made by Portuguese star Cristiano Ronaldo during the press conference for the Hungarian match, which took place yesterday, in which Ronaldo starred by scoring a double from the Portugal trilogy.
And Ronaldo, during the conference last Monday, removed two bottles of Coca-Cola from the conference table, and raised a bottle of water, in reference to his opposition to soft drinks.
The matter caused widespread controversy, and the news turned into a global trend, and the newspaper said that what Ronaldo, who is the most followed among all the personalities on social media, incurred the American brand about 4 billion dollars in losses in the value of its shares, as the values of the stock fell from 56.10 dollars. To 55.22 dollars, immediately after what happened from Ronaldo against the American brand.
She pointed out that this means that the value of the company's total shares fell from 242 billion dollars to 238 billion dollars.
She said that this is a great indication of the fan power that Ronaldo enjoys, and his broad global influence.
Ronaldo is known for his staunch opposition to soft drinks, and has long been an advocate of healthy nutrition.
But what he did against one of the main sponsors of the European Championship, will not go unnoticed, as an investigation will be opened into the incident, especially since there are clauses in the sponsorship contract between the company and the European Union.
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