An unprecedented influence and charm in the world of sports for Portuguese star Cristiano Ronaldo, as he can with a move, a word, or even a gesture from him, cost companies a loss of billions of dollars.
Unfortunately for Coca-Cola, the official sponsor of the European Championship, the soft drink company was the victim of a move made by Ronaldo and lost 4 billion dollars in its value.
During a press conference prior to his country's match against Hungary yesterday, which ended with the "Brazil of Europe" winning 3-0, Ronaldo removed the two bottles of a soft drink for the company, and raised a bottle of water, in an indirect warning of soft drinks and a direct advice to drink water.
This video, which spread like wildfire on social media around the world, had repercussions in the world of business and finance.
The price of Coca-Cola’s share on the American stock exchanges fell from $ 56.10 to $ 55.22 after Ronaldo’s move, and this means that the value of the company in the market decreased from 242 billion dollars to 238 billion dollars, that is, a loss of 4 billion dollars.
It is not the first time that Ronaldo has warned against soft drinks, and he has revealed that he always tries to prevent his son from consuming them due to the risks.
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