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The rumors had been wafting through the television landscape for weeks - now enforcement has been reported.
Laura Wontorra, one of the most popular German sports presenters, is switching to DAZN and will work in sports exclusively for the streaming service from the 2021/22 season.
The 32-year-old will moderate the Bundesliga programs and guide them through the broadcasts of the Champions League games.
In addition, DAZN is working on a new format in which the moderator will also be used.
By signing Wontorra, DAZN has achieved a surprising coup - the daughter of the former ARD and Sport1 presenter Jörg Wontorra is likely to be the prominent face of the live sports provider in the future.
With this, DAZN is also underlining its growing importance in the media landscape: From the coming season, all Bundesliga games on Friday and Sunday as well as 121 of the 137 Champions League games will be shown live there.
Sky only has Saturday left.
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“Laura is an absolute specialist and thoroughbred presenter.
She has enormous experience in sports reporting and will cast a spell over all football fans with her competence and personable manner, ”said Michael Bracher, Senior Vice President Content at DAZN.
DAZN tries to reach a wider audience
In addition to the previous moderators, Alexander Schlüter and Daniel Herzog, Wontorra is adding a new color to the team: In addition to her professional qualifications, which she has already proven on Sky, Sport1 and RTL, she should also increase the perception of DAZN with her charisma and popularity . Due to the widened range of programs, behind which there is a not inconsiderable investment, DAZN tries to address a wider audience.
In Wontorra, DAZN sees a door opener with regard to the development of new viewers.
While the streaming service has so far seen itself more as a puristic, specialist-oriented offer for football fans, the presenter also brings experience from the entertainment industry with her.
In the past few years, when she was used for RTL in the context of broadcasting national and Europa League games as well as in the “100% Bundesliga” format, she also appeared more frequently in shows such as “Ninja Warrior”.
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Wontorra itself sees the new engagement as an opportunity to further sharpen its journalistic profile.
"I have always liked the refreshing approach of DAZN," she said: "Communicating with the fans at eye level and putting the sport itself in the focus of the reporting corresponds to my temperament as a moderator." be designed, but show elements could be incorporated.
However, Wontorra will plan in two directions and will continue to participate in entertainment programs for RTL.
“RTL is and will remain my home.
In sport, the broadcaster helped me develop myself further at DAZN, ”she explained.