The Spanish Football Federation (RFEF) presented on Tuesday its new visual identity and that of the Spanish team, which seeks to be "closer, transparent, passionate and connected with society" and "one more step in the modernization" of the body.

The president,

Luis Rubiales

, explained that the new image is one of the objectives of the Strategic Plan for 2022-2024 and that it arises with the idea of ​​"evolving, changing, moving forward" and the desire "for everyone to feel it as their own."

"With enormous elegance, but simplicity, we wanted it to be the benchmark in the coming years. We have been accompanied by a brand that has been present in very important moments. I hope the new one will also accompany us in the future. It is not only the Federation brand, it is also that of our national team, of our competitions and of all the women and men who are part of the Federation's estates, "he said.

Rubiales presided over the event held in the Ciudad del Fútbol, ​​in which the designer

Pablo Coppel

explained the creation process during the last year of the new image, which combines the circular shape that has always been present, with the institutional part reflected in the crown, the connection of the flag colors, a new typeface and the world champion star.

"There was a lack of brand recognition. The image was in a very abstract space, difficult for people to connect - The Federation has enormous potential to develop its identity. The Federation is football, which is a sport for everyone and for all. The Federation is football in Spain, "he said after showing the new designs.

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