"Yalla Group" launches the radio program "Yalla Sport"

The Yalla Group Ltd., owner of the largest audio platform for social communication and digital entertainment in the region, has launched the first-of-its-kind “Yalla Sport” sports program, which monitors the most prominent sporting events in the region on a daily basis and keeps up with professional analysis the most important matches on regional and international stadiums.

This step comes within the framework of activating the role of the "Yalla" platforms for digital entertainment and Arab, educational and community social communication, and to provide added value to users, especially the youth. It is also a continuation of the group's strategy in the purposeful and constructive spread among larger sectors of users of digital entertainment applications in the Arab region.

In its first launch, the program is presented by the famous sports journalist Lotfi Al-Zoubi, who has a long experience in commenting and presenting sports programs, beginning on Jordanian TV, through Abu Dhabi Sports Channel, and ending with Al Arabiya, a subsidiary of MBC Group.

The first episodes of the program devoted a wide area to the recent FIFA Club World Cup, in which the Egyptian Al-Ahly team, which holds the title of the Century Club in Africa and the most popular in the Arab world, Africa and the Middle East, won the third place and the bronze medal in addition to the Qatari Duhail representative. The championship is about the organizing country, which has garnered distinguished and effective participation from subscribers of the application, fans and fans of football from all over the Arab world.

It is noteworthy that the “Yalla Group” has adopted a new approach in producing and presenting this type of radio programs for the first time in the Arab region, which enables the broadcaster to present radio programs from any location he chooses without the need for equipped levels. This is the unique experience provided by the group through its platforms. In cooperation with a group of media professionals specialized in valuable and meaningful content, and as a distinct new step in the march of "Yalla Group Ltd.", which has several distinct applications for voice chats and popular electronic games that are the most widespread in the region in order to serve the users of the application and give them the opportunity to express themselves freely and automatically, which is what distinguishes the application ( (Yalla Live)) and make it unique.

The first episodes of "Yalla Sport" began on Sunday, February 07, and broadcast from nine o'clock in the evening and continue until ten in the evening, Saudi local time, and from ten in the evening to eleven in the evening, UAE time, from Sunday to Thursday.

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