Chinanews.com, Beijing, January 1. The Beijing Winter Olympics Organizing Committee has recently released the sports icons for the Beijing 2022 Winter Olympics and Paralympics. Seal cutting and Chinese characters are integrated, which echoes the "China Seal", the emblem of the Beijing 2008 Olympic Games. Once contributed to the Olympic Movement "Chinese cultural symbols".
The picture shows the sports icons of the Beijing Winter Olympics.
Photo courtesy of Beijing Winter Olympics Organizing Committee
Sports icons can transcend all languages and words
"At first glance, it feels more like'print', not like'standard'." This is the first impression of Tong Lixin, the head of the Sports Department of the Beijing Winter Olympics Organizing Committee.
The release of sports icons is a standard feature of the Olympic Games.
There are 24 sports icons in the Beijing Winter Olympics and 6 sports icons in the Paralympic Winter Games. Each sports icon fully demonstrates the most characteristic, beautiful and successful moments of the sport.
These symbols will be widely used in event landscapes, indicating systems, tickets, television broadcasting, news propaganda, market development and other fields.
"Sports icons can surpass all languages and words, whether they are athletes, coaches, or spectators, seeing this logo, you know the competition event it represents." Tong Lixin said.
Sports icons are also cultural symbols.
Throughout the design process, the actions, props, scenes, etc. of each winter sports, as well as the early cultural symbols and the form of oracle bone inscriptions were studied in depth.
Gao Tian, deputy director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, said: "As a Winter Olympics held in China, we have always focused on how to combine the characteristics of winter sports with the characteristics of Chinese culture. The whole design process has gone through many times. After discussion and modification, this set of sports icons was finally formed. We hope that through this set of icons, everyone can vividly feel the shape and spirit of winter sports and the root and soul of Chinese culture."
The picture shows the Beijing Paralympic Winter Games sports icons.
Photo courtesy of Beijing Winter Olympics Organizing Committee
Sports icons "moved"
At the release site, the sports icons "moved".
In the form of a popular ultra-moving image, 30 icons are each converted from two-dimensional seal carving to three-dimensional ice and snow movement in a 2-3 second video animation, highly synchronized, fast repeating, and background music (BGM) The rhythm of "burning" has been achieved.
"We just want to make traditional seals young and energetic, so that young people can see such ancient things, and they will also appear in this super-sense form, so that more young people can fall in love with seal cutting through sports icons." Lin Cunzhen, the deputy dean of the School of Design of the Academy of Fine Arts, the image landscape art director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, and the chief designer of the sports icon design team, said that in the future, sports icons will also design interactive products to encourage people to imitate the ice and snow sports of the icons. Classic action.
How to convert two-dimensional seal carving into three-dimensional animation?
How to highly refine the classic movements in a short time of 2-3 seconds, present the characteristics of the movement, and at the same time conform to the sports norms, and naturally reflect the traditional Chinese culture?
These have become difficult problems for the seal carving to "live".
According to Jin Jun, the deputy dean of the School of Design of the Central Academy of Fine Arts, they found that after research, the powder that "collapsed" during the contact between the carving knife and the stone can be related to snow ice flowers.
"This has produced a connection from static to dynamic. The traditional art of seal carving is combined with fashionable ice and snow sports. The action of carving a knife, the action of ice and snow sports, from static to dynamic, has new vitality from ancient times to the present."
"When we make this icon, what we most want to reflect is the cultural system behind the icon. We show the image of China to the world through a platform such as the Olympic Games, which includes passing on our traditional and new era image to the world." Lin Cunzhen said .
Zhang Mingguan, a young teacher and seal artist of the School of Design of the Central Academy of Fine Arts, also said: “When we talk about calligraphy and seal cutting, we always feel that we are far away from young people, but in fact it may not be the case. We need to carry out this traditional art. Deconstruct it again and let young people understand and adapt to it in this era."
The picture shows the Beijing Paralympic Winter Games sports icons.
Photo courtesy of Beijing Winter Olympics Organizing Committee
Special emotions of athletes for sports icons
Figure skating star Tong Jian said: "I think every athlete will collect more sports icons during the Winter Olympics, so that they have more memories and memories of the Olympics. The release of this sports icon can promote ice and snow sports. Bring more possibilities."
Wang Bingyu, the world curling champion and director of the curling project of the Beijing Winter Olympics Organizing Committee Sports Department, is also looking forward to enjoying the sports icons with his former teammates and foreign athletes.
"They come to China to participate in Beijing 2022 and see that the sports icons are well integrated with Chinese elements. I will be very proud and proud!" (End)