China News Service, Beijing, January 1 (Chen Hang) The sports icons for the Beijing 2022 Winter Olympics and Paralympics were officially released recently.
There are 30 sports icons for the Beijing Winter Olympics and Paralympics, including 24 sports icons for the Beijing Winter Olympics and 6 sports icons for the Beijing Winter Paralympics.
The release of sports icons is a "prescribed action" of previous Olympic Games and a graphical interpretation of sports events.
The sports icons of the previous Olympic Games have embodied the unique creative design, concept and cultural background of the host country and the host country.
According to reports, the icon design uses Chinese characters as the inspiration source, and the seal carving art as the main presentation form, combining winter sports elements with traditional Chinese culture. It not only shows the characteristics of winter sports that challenge oneself and pursue excellence, but also embodies Chinese traditions. The depth and depth of the culture demonstrates the philosophy and vision of the Beijing Winter Olympics and Paralympics.
At the same time, the icon uses Xiaguang red as the background color, which symbolizes the sunrise in the east, represents enthusiasm and hope, and also sets off a festive atmosphere for the Beijing Winter Olympics to be held during the Spring Festival next year.
The picture shows the Beijing Winter Olympics sports icon (in white).
Photo courtesy of Beijing Winter Olympics Organizing Committee
Lin Cunzhen, the deputy dean of the School of Design of the Central Academy of Fine Arts, the image landscape artistic director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, and the chief designer of the sports icon design team, introduced that the sports icons released this time and the Beijing 2008 Olympic Games emblem "China Seal" The design concept echoes distantly.
Both are seal styles, and both have chosen the form of seal cutting, which is not only the unique cultural imprint left to the world by the "Double Olympic City", but also reflects the cultural heritage of the Olympic Movement.
Lin Cunzhen said that the difference is that the icon this time puts more emphasis on the "Han-Yin" style. Through the calligraphy brushwork embodied by the blade and the exquisite cloth and white space between the square inches, the calligraphy and engraving are combined to convey the long tradition and tradition spanning thousands of years. Vivid charm.
"It can be said that there are a lot of things in every inch. Let the ancient art and design perfectly combine, let more modern and traditional create new fashion together."
Gao Tian, deputy director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, believes that the design of sports icons reflects the innovative results of the combination of traditional Chinese culture and winter sports characteristics. "Sports icons are not only sports symbols, but also cultural symbols. Feel the enthusiasm and vitality of winter sports, and at the same time feel the power and beauty of traditional Chinese culture."
Tong Lixin, director of the Sports Department of the Beijing Winter Olympics Organizing Committee, stated that the Olympic Games is an international event platform that integrates multiple cultures. As a graphic logo for the project, sports icons go beyond language and text and "have very high use value."
It is understood that the design of the sports icons lasted about half a year. The Beijing Winter Olympics Organizing Committee formed a dedicated design team. After repeated discussions, revisions, creativity, and soliciting suggestions for revisions from various international winter sports federations, the final draft was finalized.
The International Olympic Committee, the International Paralympic Committee, and the various international winter sports federations all gave high praise to the sports icons of the Beijing Winter Olympics and the Winter Paralympics.
After the release of the sports icon, it will be widely used in the Beijing 2022 Winter Olympics and Paralympic Games landscapes, instruction systems, tickets, television broadcasting, news promotion, market development and other fields.