It was found that the economic ripple effect of Son Heung-min (Tottenham), as determined by the Ministry of Culture, Sports and Tourism (Minister Park Yang-woo) and Korea Institute of Sports Policy and Science (Director Jeong Young-rin), reached 2 trillion won.
The Ministry of Culture, Sports and Tourism announced on the 21st, "As a result of analyzing the economic ripple effects of the Korea Academy of Sports Policy and Science and Son Heung-min, the scale was estimated to reach KRW 1.988.5 billion."
This estimate was analyzed by the Korea Institute of Sports Policy and Science based on the Korea Customs Service's import and export trade statistics, the Bank of Korea's industry relations table, and domestic and foreign surveys.
As a result of the analysis, the value of Son Heung-min in the European football market was 126.2 billion won, the effect of increasing export of consumer goods to Europe by Son Heung-min of 35.4 billion won, resulting in the production inducing effect of 6207 billion won, and the inducing added value of 1,959 It was estimated at 100 million won.
In addition, the intangible value that Son Heung-min induces in Korea, such as inspiring emotion and self-esteem and motivating youth, was estimated at KRW 727.9 billion and the effect of advertising sales was KRW 18 billion.
The Ministry of Culture, Sports, and Tourism explained, "The player value continues to increase according to Son Heung-min's performance, and the current estimate is analyzed to be the minimum value, given that he is a player in its heyday. The economic ripple effect is expected to increase further in the future."
(Photo = Getty Image Korea)