WASHINGTON client Beijing December 20 electric
question: Do you think the 2020 "Sports famine", are profoundly changing Chinese Sports
Reporter Wang Yu
Time is whistling, and the end of the year is coming.
Looking back at China's sports in 2020, there are vivid pictures of freeze-frames in memory, or there may be confusion when the epidemic hits, or the silence in the empty stadium, or the huge attention attracted after the restart of the event, or the virus "containment" "The hard work of the athletes...
Looking at the world, the Olympic flame at the Tokyo National Arena failed to ignite as scheduled, the football feast of the Europa continent, Yanwu, and the top competitions were largely suspended or even cancelled, making the sports world a little more "desolate" out of thin air in 2020.
However, in this "year of sports famine" in people's eyes, Chinese sports are undergoing profound changes.
Especially when you retract your gaze from the arena and look around, what you can see and feel is the subtle but intense "shift and upgrade" of Chinese sports.
Data map: Dongyue Taiji knife displayed by Xinjiang Taijiquan Association.
Photo by China News Agency reporter Liu Xin
Going against the trend, National Fitness shows vigorous vitality
In the early days of the epidemic, people across the country responded to the call for "fighting at home," and home fitness became a high-frequency word on the Internet, and a revolution in fitness methods was laid out.
The mass sports undertakings that are going against the trend have shown vigor and vitality in a richer and more diverse form.
In response to the typical characteristics of home fitness exercises, such as narrow space, weak activity atmosphere, and small movement range, on January 30 this year, the State Sports General Administration issued the "Notice on Vigorously Promoting Scientific Home Fitness Methods."
In just over 20 days thereafter, all provinces, autonomous regions, and municipalities, and the General Administration of Sports issued 1,453 home fitness methods, which were quickly disseminated through the Internet, and "Friend Moments Sports" became the focus for a while.
Research shows that after the outbreak, the number of people participating in home fitness has increased by more than 11%.
At the same time, the proportion of people participating in sports has also increased significantly.
The "2020 Mass Fitness Behavior and Consumption Research Report" shows that close to 60% of the people said they would spend more time participating in physical exercise.
On August 8, the Winter Olympics Community of Guangning Street in Beijing held a National Fitness Day. Figure skating and a specially set up "Summer Ski Resort" allowed residents in the jurisdiction to experience the fun of ice and snow sports.
Photo by China News Agency reporter Du Yang
The sudden epidemic has aroused the people's further attention to maintaining physical and mental health, and the effect of sports to strengthen the body has been further recognized.
With the normalization of epidemic prevention and control, fitness is gradually moving from indoors to outdoors, and demand continues to increase and diversify.
"Internet + fitness", community fitness... There have been many changes in national fitness, and national fitness has entered a new stage.
In October this year, the "Recommendations of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Term Goals for 2035" was passed, which mentioned that it would basically be a sports power in 2035.
The "Outline for Building a Powerful Sports Country" promulgated in 2019 clearly pointed out that it is necessary to benchmark the world's sports powers and focus on building a complete public sports service system to continuously meet the diverse and multi-level sports needs of the people.
National fitness is the foundation of national health. Without national health, healthy China cannot be talked about.
Therefore, whether it is to establish a new sports development mechanism that is compatible with the comprehensive establishment of a moderately prosperous society in 2020, or to plan the development of national fitness in the next 15 years, the "Opinions on Strengthening the Construction of National Fitness Facilities and Development of Mass Sports" was promulgated in October this year, it can be said At the right time.
The "Opinions" put forward "invigorate free urban land", "enhance the efficient use of stadium resources", and "support the opening of stadiums to the society for free or at low fees" to directly address the pain points of national fitness hardware.
In addition, from the official "what to practice", "how to practice", and "to practice with whom" the official has always been committed to solving the problem, to the "Internet + community sports" under the blessing of 5G, to Tai Chi, which has a broad mass base, was successfully selected as a human intangible. With the strong kinetic energy injected by cultural heritage, National Fitness is approaching ordinary people in a more intimate and fashionable attitude.
On August 8, Beijing Tiantan Sports Activity Center held a nationwide fitness running event, and citizens jogged to welcome the arrival of the "National Fitness Day".
Photo by China News Agency reporter Jiang Qiming
Hundreds of years of cultivation, accelerated integration of sports and education, far-reaching influence
Youth is strong, China is strong, sports is strong, China is strong.
On the road to a sports power, young people have contributed a steady stream of strength.
However, statistics show that the physical health of Chinese adolescents has been declining for more than 20 years. 33% of adolescents have different levels of health risks. Less than 30% of students insist on exercising for one hour a day.
Enhancing the physical fitness of young people has gradually become a topic that cannot be avoided in Chinese sports.
Not long ago, the government issued three major documents in succession: "Opinions on Comprehensively Strengthening and Improving School Sports Work in the New Era", "Deepening the Overall Plan for Education Evaluation Reform in the New Era", and "Regarding Deepening the Integration of Sports and Education to Promote the Healthy Development of Adolescents" Opinions have far-reaching significance.
Among them, the "Opinions on Deepening the Integration of Sports and Education to Promote the Healthy Development of Adolescents" has 37 policy measures in 8 aspects, which directly address the pain points and difficulties of sports + education development over the years.
Between the lines, it is revealed that strengthening school sports work and establishing the education concept of health first.
Students at the Central Elementary School in Shizimiao Town, Luanchuan County, Henan Province, have physical education lessons on the new plastic playground.
Photo by China News Agency reporter Jia Tianyong
If "reserving homework in physical education" has become the vane of the future integration of physical education and education, then the inclusion of physical education subjects in the scope of the junior and senior high school level examinations, as scoring subjects for the high school entrance examination and gradually increasing the scores, is undoubtedly a rigid indicator for the campus Sports "to the bottom".
In the past, campus physical education has long been in an awkward position of “it is important to say it is important, it is less important to do it, and not to be busy”. With the implementation of more and more rigid measures, schools, parents and students are forced to pay attention to physical exercise. Generations of Chinese people have had a profound impact.
At the same time, the integration of sports and education into the fast lane is also a solid foundation for the "big tree" of Chinese sports.
Promote the connection between the national team and the high-level sports teams of colleges and universities, include them in the competitive sports reserve talent training sequence, and select outstanding athletes to enter the national team... Various measures ensure that the channels for the promotion of professional talents are opened up, so that nutrients can be continuously imported into the backbone.
Data map: Chen Meng in the game.
China News Agency reporter Chen Wenshe
Facing the challenge, competitive sports has a strong root and solid foundation to build the "soul of the army"
To build a sports power, the level of competitive sports is a link that has attracted much attention.
This year, the postponement of the Tokyo Olympics has brought unprecedented challenges to the preparations of all teams. The continuation and maintenance of good training and competitive conditions has become the most severe issue in the past year.
In difficult times, the Chinese sports team actively adjusted its preparation strategy, focusing on meticulously crafting skills and tactics, making up for shortcomings, and focusing on physical fitness.
"Tests are like fire, tempered into gold."
In the context of isolation and protection, non-stop athletes have basically achieved the goal of "getting all the qualifications they deserve". The courage to face challenges is also the right meaning of forging a brave division.
The "three major goals" of the football basketball volleyball team have great influence and high attention. The "Outline for Building a Powerful Sports Country" clearly proposes to achieve balanced development with basic major items.
This year, the "three big balls" once again ushered in an opportunity for overall improvement.
Data map: National Football Coach Li Tie.
Photo by China News Agency reporter Zhang Chang
Taking football as an example, "creating a healthy and positive growth environment for players", "establishing a development philosophy centered on players and not using competition results as a single evaluation standard", the "Chinese Football Association Youth Training Outline" announced at the end of 2020 Under the guidance, Chinese football, which has a clear goal and concept of youth training, will enter an orderly and benign track.
In the third decade of the 21st century, the pace of Chinese football reform has become more compact.
Recently, the Chinese Football Association has successively introduced the most stringent salary limit orders for professional leagues and "Measures to Further Promote the Reform and Development of Football" to plan the direction for the development of Chinese football from multiple perspectives such as the sound development of professional leagues, youth talent reserves and national team development goals.
Under the epidemic, the rematches of CBA, Chinese Super League and Volleyball Super League have once again brought Chinese sports into the focus of the world.
At the same time, Chinese competitive sports and professional sports are advancing steadily, showing a brand-new mental outlook. 2020 may be the year of shaping the future "soul of the military" of Chinese sports.
Data map: Xinjiang Uygur Autonomous Region "New Era National Fitness Moves" and "National Fitness Day" activities.
Photo by Liu Xin, a reporter from China News Agency (Pictures and texts compiled by Xu Xiyi)
In the ascendant, the potential of the sports industry is about to burst
In the "Recommendations of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Term Goals for 2035", it clearly mentions accelerating the development of the sports service industry.
Driven by many factors such as policy, capital, and consumption upgrades, China's sports industry has ushered in a golden age.
The "Outline for Building a Powerful Sports Country" proposes for the first time from the national policy level to promote the sports industry to become a pillar industry of the national economy, and gives a time limit-also 2035.
Statistics show that from 2015 to 2018, the total scale of the domestic sports industry grew at an average annual rate of 15.9%, and the industrial added value increased at an average annual rate of 22.4%. In 2018, the industrial added value exceeded one trillion yuan and accounted for GDP (gross domestic product). ) These two key indicators account for more than 1%.
According to official calculations, it is estimated that by 2035, China's sports industry will account for about 4% of GDP, and it will become a pillar industry for the development of the national economy.
Various signs indicate that the sports industry, which is in a period of rapid growth, has huge market potential and space.
At the Keketuohai International Ski Resort in Fuyun County, Altay Prefecture, Xinjiang, skiers ski enthusiasts off the alpine slopes.
Photo by China News Agency reporter Liu Xin
Therefore, from this perspective, the development of the sports industry into a pillar industry of the national economy is the only way for China to build a sports power.
In the face of the wave of accelerating the construction of a sports power in the next 15 years, China's sports industry is also taking advantage of the trend to usher in the trend of rapid development.
The China Sports Expo, which has been postponed for nearly four months, set the theme of this year as "Technology Integration, Mobile Empowerment".
In the process of adaptive innovation and cutting-edge innovation, completing the integration of technology and achieving transformation and upgrading is also widely regarded as the key to the sports industry to break through the epidemic and achieve strong growth.
However, it is necessary to recognize that from the experience of developed countries in the world sports industry, China's current sports industry development foundation is still relatively weak. In the upcoming "14th Five-Year Plan" journey, the strategic goal of the sports industry of 5 trillion yuan in 2025 The sports industry can be said to have both development potential and challenges.
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