On Friday, the hockey allsvenskan announced that they have started a collaboration with a company that sells a training program.

A message that has been met with negative criticism from ice hockey profiles - including Jonathan Hedström.

The former SHL and NHL star believes that "it is irresponsible" and that it can trigger eating disorders.

Hockeyallsvenskan's acting CEO and commercial manager Gabriel Mondielle, who in the article where the news of the collaboration was presented says “that we and our clubs can contribute to supporters around the country get to share their unique concept for training and diet feels fantastic and lies entirely in line with our investment in public health and sustainability ", tells SVT Sport that the league should have been more careful in emphasizing that the concept" is not for everyone ".

- It is for those who want to embark on the challenge that aims a lot to get in balance with exercise and diet.

It is completely voluntary to participate.

When you mention this with importance, it is the case that the company feels a responsibility for when you enter their program.

They follow up on how their health is going and they continuously measure different points to keep track, he says.

"This is not for everyone"

Jonathan Hedström wonders how you think about responsibility, and says that you could have done much else for public health than this.

What do you answer to that?

- If you have problems with eating disorders, I have a very hard time seeing that you would agree to this.

As I understand it, they have very careful control in initial conversations and relationships with those who are hungry for this challenge.

So this is probably nothing for those people if there is someone who is at risk for it.

In recent years, many problems have emerged with eating disorders linked to ice hockey.

Can you understand that people may think that it sends some strange signals connected to that background?

- What I can understand is that we have been able to be clear that this is not for everyone, but that this is really for someone who is looking for a specific challenge in their training and wants to make that journey.

I must admit that we could have been clearer in that.

Read more about Jonathan Hedström's critique here.