Advisors, physios, services and everything that surrounds a footballer: "If you sign a millionaire contract, there is no such thing as expensive"

This Monday, a footballer from the

will prepare breakfast with the instructions given by his

, will train for a couple of hours with his club and will manage with his communication team which photograph to upload to his

.

They have won the last game so he can afford to be a little more fun.

At the end, and after a half-hour session with your

personal

, you will consult with your

how the different investments have progressed

tasks you have done in recent months, you will chat with your

about the options you have in the next winter market and will ask the department of

agency to arrange a trip for the four days off he has at Christmas The club has given him the afternoon off because on Wednesday they have a Champions League game, but his

He has organized an intense work session for him to solve some pain in his twins at the end of the games.

His contract is close to ending and he cannot afford an injury that will take him off the pitch for several weeks.

That possibility of changing teams has him uneasy.

Although his

He is already looking for houses in two of the best destinations he can have, his children are happy in the city and forcing them to change countries generates a lot of anxiety.

Despite the victories of his team, in recent weeks he has not managed to score goals and the situation overwhelms him, so he is managing it with his

.

Upon completion, you will ask your agency's service department to reserve a good

For tonight, he is the only one who has free this week and wants to take advantage of it. These 24 hours of a first-rate footballer are no longer just his.

Two, three, five, seven or

experts in different sectors, according to the needs of each one.

Workers who depend solely and exclusively on his career and his next contract, who live by and for him, for his small and medium-sized business.

The examples of Llorente and Forlán

Six years ago,

Jose Luis Llorente

, former Real Madrid basketball player, asked the physical trainer for help

Adolfo Madrid

.

I had a nephew playing for Castilla who would probably use some personalized attention.

"

A skinny boy appeared

.

'But where have you left your hamstrings!' I said.

I put a blanket of sticks ... And until today ", explains Madrid to EL MUNDO.

Thus began the transformation of Marcos Llorente

.

From the fine and technical midfielder to the physical midfielder, with power and a goal that silenced Anfield Road and has made his debut with the Spanish team.

Six years of physical, nutritional and psychological changes in which the

Real Madrid, Alavés and Atlético de Madrid

, but above all his personal work equipment.

"A player spends three years in a team that has a coach with one philosophy, he goes to another and has another philosophy ... That way of working is not going to adapt to the individual. It is about improving. The footballer seeks the best for himself. his career and

it's like buying a suit.

Some will fit you better and others will be worse, but the one that fits you perfectly is the one that makes you a tailor.

, made to measure.

A player is a company ", explains Madrid. Four years earlier, in 2010, another player was undergoing a 'transformation', although in this case audiovisual.

South Africa World Cup

, still with elite athletes being reluctant to show their most personal images or their daily life,

Diego Forlan

he made the most of his social networks.

In them, the Uruguayan showed the day-to-day life of his selection: images of the dressing room, the hotel, the celebrations, the roasts with his teammates ... "

Social networks helped him to be considered the best player of the tournament

", remember

Nacho Silvan

, co-founder of Imagosport, the communication agency that leads, among others, to Forlán,

Juan kill

, David De Gea or Carlo Ancelotti: "The trend is for footballers to create their own work team. More is demanded of them at all levels, physical and exhibition, and what they want is to compete better.

Ancelotti, for example, hired us because he wanted to understand the media environment

in Spain.

Communication is so important nowadays that clubs constantly look at the networks of their soccer players, brands sign contracts with obligations to publish on their profiles ... ".

"The message can give us opportunities in the future"

Now, in addition to footballers, they are also

influencers

... People who with a single 'click' can transmit a message to hundreds of thousands of people.

And they cannot do that alone: ​​"The fact of sending a more or less good message can give us different opportunities in the future," he acknowledges to this newspaper.

Oriol Romeu

, Spanish player of

Southampton

of the

Premier League

.

"It seems vital to me to understand it because we are not taught from the beginning, we are not prepared in this field as politicians and other professionals can be. The impact of our words affects us a lot." Hence, they increasingly need more people around, such as their own assistants affirm: "Each time the working groups are bigger.

It is an investment for the career

of the athlete, "he explains

David antona

, physical trainer, among others, of

Willy Hernangomez

.

"The key is communication between those people. Everyone has to be interconnected to have information and know how to work."

The goal, a career, and in

You First Sports

, one of the main representation agencies, control many of them beyond the contracts themselves: "We have a service department, and they increasingly ask us for more communication and marketing. Production of content for social networks, YouTube channels, documentaries. .. ", summarizes Isabel Muñoz-Rojas, director of communication and public relations of the agency.

María Yélamos, Director of Services, works with her: "We take care of everything that exceeds the contracts,

24 hours, seven days a week

.

Cars, rent, moving, doctor's appointments, registry, flights, shopping, concert tickets ... Everything so that they only have to worry about playing. "And all this,

how much?

Agencies and workers strive not to give too much data so as not to expose their clients and, as in football itself, the salary is based on the category.

A physical trainer

can earn more working with an elite athlete than with a club

: "If you consider important it is what the player is willing to pay. There are people who charge 500 euros a month and others who earn stupid things,

3,000 or 5,000 euros

only of an athlete, recognizes David Antona.

In communication, a similar argument.

Depending on the impact of your client, they can keep 1,000 euros or go up several thousand more in just one month.

In the world of agencies, many of which dedicate a multitude of people to a single player, the estimate ranges from

4 to 10% of the footballer's salary

.

Antona closes with the perfect summary: "

If you are going to help him achieve a millionaire contract, there is no such thing as expensive or cheap

".

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