(Fighting against New Coronary Pneumonia) China's "Sports Night Economy" is illuminated in many places to stimulate the vitality of the sports market
Chinanews.com, Nanchang, August 8th, title: "Sports Night Economy" in many places in China stimulates the vitality of the sports market
Author Wu Pengquan
"Intellectual sports, if you are interested, welcome to come and learn about it." On the evening of the 7th, at the Bayi Stadium in Nanchang, the capital of Jiangxi Province, Zhang Sheng, a staff member of a local sports company, kept handing out flyers to passing citizens.
That night, Nanchang's first sports night market opened here. The night market has five themes of "free to play, super value shopping, watching shows, receiving benefits, and scratching sports lottery", attracting hundreds of stadiums and businesses.
Sports performances, fun interactions, fitness experiences, sporting goods exhibitions... The night market is brightly lit and full of voices. Sports merchants are quite sincere, launching super-value sports products one after another to attract citizens to experience purchases.
"This time we not only brought sports rehabilitation equipment, but also swimsuits, sneakers and other sporting goods." Li Xingxing, a related person in charge of a stadium in Nanchang, Jiangxi, believes that this sports night market event provides businesses with a platform for display and trading. It can help us promote our products and enhance the sports experience of the citizens."
In the chess exhibition area of the night market, Liu Biao, a citizen of Nanchang, smiled happily, watching his 5-year-old son play against other children. "There is such an activity at the door of the house, so take the child over to take a look, hoping to strengthen his awareness of exercise."
Since the outbreak of the new crown pneumonia epidemic, sports and fitness venues have suspended operations, and sports events have been suspended or cancelled, and China's sports industry has suffered a "cold winter".
With the improvement of the epidemic prevention and control situation, in order to stimulate the vitality of the sports market, several cities in China, including Jiangxi, Jiangsu, Anhui, and Inner Mongolia, have opened sports night markets in recent days, and sports consumption has ushered in the "evening peak".
The reporter noticed that many places have also issued consumer vouchers or subsidy vouchers to boost consumer confidence and stimulate sports consumption.
Taking Nanchang as an example, the city issued the first batch of 500,000 yuan sports coupons to all citizens on the 7th. Consumers receive 20, 30, and 50 yuan consumer coupons through the terminal APP, and they can receive a certain percentage of subsidies for sports consumption in the sports night market and the merchants and venues participating in the sports night market activities.
"Sports night market deeply integrates sports elements with night market scenes, and may become a brilliant'business card' in the'night economy'." According to Tu Longfeng, deputy director of the Institute of Sociology, Jiangxi Academy of Social Sciences, there are many night markets at this stage. Focusing on the catering business, the sports night market focuses on healthy sports brands, giving the "night economy" a new business format. It also helps spread sports culture, enhance sports influence, and stimulate the vitality of the sports market. (Finish)