One month before the restart of Ligue 1, its new broadcaster Mediapro on Monday set a new milestone that reassures French football a little more: a distribution agreement with a leading operator, SFR, including the co-broadcasting of the Champions League 2020-2021.

The Téléfoot channel, the new football Ligue 1 broadcaster, will be distributed on the boxes of the operator SFR for the period 2020-2024, the Mediapro and Altice groups announced on Monday. They also seal a co-broadcast of the Champions League for the 2020-2021 season.

The agreement provides in practice for the co-broadcasting of European competitions, the Champions League and the Europa League, the rights of which are currently held until 2021 by Altice, on RMC Sport, the Altice channel, as well as on Téléfoot, the channel created by Mediapro, new major broadcaster of L1 and L2 from August. The amounts of the two transactions were not specified. "SFR thus becomes the 100% football operator, the only one in France to offer its subscribers all French and European football," said the operator in the press release.

Group subscription at 25.90 euros

SFR also has a broadcasting agreement with Canal + and BeInSport, which will broadcast certain Ligue 1 and Ligue 2 matches next year as well as the main European championships. Subscribers of the operator will also be able to take a group subscription RMC Sport-Téléfoot for 25.90 euros per month, AFP has learned. Mediapro had announced that the Téléfoot subscription would cost 25 euros per month.

The Téléfoot channel will begin broadcasting in August, when the championships resume. The new official French football calendar, shaken up by the coronavirus crisis, provides for a restart of the L1 on Friday August 21 with a shock between Marseille and Saint-Etienne, a day before the resumption of the L2 on Saturday August 22.

License agreement with TF1

The Sino-Spanish group Mediapro, which won the broadcasting rights for more than 80% of L1 and L2 matches for the period 2020-2024 and for a record amount of more than 800 million euros annually, created the surprise by joining forces with TF1 to launch its channel. He has notably concluded a license agreement to use the brand of the famous TF1 magazine, and will rely on the football stars of TF1 Grégoire Margotton and Bixente Lizarazu to comment on twenty L1 matches on Sunday evening.

Mediapro has also entrusted its advertising management to the Amaury group, which also owns newspapers, magazines, the site and the L'Equipe channel , as well as specialist titles such as France Football or Vélo Magazine.