The men's clubs rest the weight evenly on several income legs, but for the women's clubs, advertising and sponsorship revenue is by far the largest revenue base. In recent years (2015-2018 seasons), this item has accounted for an average of 46-50 percent of revenue.

The problem is that that source of income is greatly affected by the ongoing pandemic.

"We have some sponsors who have disappeared, who are unable to participate," says Erika Nilsson, chair of the women's section of Vittsjö, and continues:

- These are sponsors who themselves have received short-term permits for their staff, and then it is not so good to distribute sponsorship money. We have about 170,000–200,000 in pure sponsorship money that has not been received.

Affected in the long term

Rosengård is the big giant in Swedish women's soccer. Most of the champions - eleven SM golds - are the damall Swedish club which by far pulls most money from sponsors, but in the spring the Malmö club has felt the changed climate.

- In terms of sponsorship revenue, we have a tap. Spring is normally a big sales period for us and it has obviously been much tougher now. We have not lost any existing sponsors, but normally we get a lot of new ones in the spring. Very few people enter into new partnerships during this period because of the uncertainty, says Jenny Damgaard.

There is concern about how the corona pandemic will affect the long term.

- We do not know how it will hit us in the long term with the sponsors who are already in. How their operations are affected and how that will in turn affect us, says Damgaard.

See SVT Sports report series with Zecira Musovic and Stina Blackstenius, among others.