Liverpool and Nike Sports Equipment have reached a financial settlement that allows the first to end the current season of the English Premier League, with the company contracted "New Balance", and delay the entry into force of his new contract, according to press reports.
And the "Daily Mail" and other English newspapers that circulated the news of the settlement, that the German coach Juergen Klopp's team insisted on ending the season and raising the Premier League Cup with a shirt bearing the slogan "New Balance", we recognized the cooperation between the two parties during the past years.
The league leader at the beginning of this year signed a contract with the giant of the sports equipment industry as of next season, with a total value of about 70 million pounds annually (about 85 million dollars), including the basic value, in addition to the club's share of the profits from selling shirts and souvenirs, And other revenue.
While the contract was due to enter into force on June 1, 2020, given that the 2019-2020 season will be over, Liverpool had to negotiate with Nike to continue with New Balance beyond this date, as the matches are pending. Since mid-March due to the emerging corona virus.
English football officials hope to resume the season starting from the middle of next month, knowing that Liverpool is just around the corner for crowning the title for the first time since 1990, as it leads by 25 points (and more games) than defending champions Manchester City, with nine stages remaining Just.
And according to what the British "Daily Mail" newspaper revealed in its issue today, Liverpool entered into an agreement with "Nike". Associated with it (May 31, 2020).
The newspaper pointed out that "Nike" agreed to postpone its entry to "Anfield" under a balanced financial settlement, given that the likely crowning of the title with his players wearing a T-shirt bearing the "New Balance" logo would represent a great marketing value to the latter, which is also American.
And previously, "New Balance" had filed a lawsuit against Liverpool against a contract with "Nike" earlier this year, considering that it had priority to extend its contract instead of concluding the club's contract with another company, if it was able to make an offer. My money for the club, is equivalent to what any competitor can offer.
But the British court ruled in favor of Liverpool in the case, considering that the marketing value that "Nike" provides to Liverpool is greater than that of "New Balance".
The judge in charge of the case considered that Nike offered Liverpool to promote his products through other sports stars contracted by them, such as American tennis legend Serena Williams and basketball player LeBron James, something that New Balance will not be able to provide for its equivalent. Catalog.