China News Service Client, Beijing, May 16th (Xing Rui) After "Ji lipstick one brother" Li Jiaqi relied on the magic "OMG, buy it" to become an Internet celebrity, "live streaming" has become the current trend. From stars to amateurs, everyone rushed to embark on this rushing train. Among them, of course, there is no shortage of sports figures.

　　Compared with Wei Ya and Li Jiaqi, the head-loaded anchors, the newly-entered sportsmen are naturally “new” in the industry. If you open a talent show for the "trainees" who are live streaming with the sports world, as the audience, who do you want to pick the most?

Marbury live shows the ball skills.

Topic act

　　"Come on, brother!" In April of this year, CBA North Control coach Marbury yelled in Chinese and opened his first live show with an e-commerce platform.

　　As a sales anchor, Marbury "Amway" for the audience a variety of different basketball products, and incidentally chatted with fans about his basketball career.

Marbury incarnates as a "cargo anchor".

　　During the live broadcast for more than an hour, Lao Ma always kept the ecstasy sitting posture synchronized with the "Beijing Uncle". Unlike those hard-spoken anchors, in front of the camera, Marbury was slightly "Buddha", not at all the kind of lone wolf on the court. Obviously, Lao Ma still has a lot of room for improvement if he wants to debut as a cargo anchor.

　　However, even if the sales are not very good, the audience still wants to take this opportunity to listen to the old horse chat Kobe and Iverson. When he talks about basketball, the messages and gifts on the screen will rise at a rate that is visible to the naked eye. In this way, Marbury may be able to use the advantages of the basketball industry to attract basketball fans to visit. With the popularity of the live broadcast room, are you still afraid of selling?

Strength

　　In a team, people who need to create topics will naturally have people who can sell goods. In this regard, Olympic champion Zhang Jike has endless potential.

　　Prior to this, Zhang Jike appeared in the live room of a short video website to promote local specialties in Hubei. During the live broadcast, he turned into a professional "carrying star".

Zhang Jike taking food while eating.

　　In this live broadcast, Zhang Jike officially entered the food industry, and commodities such as crayfish, hot dry noodles, tea and nut snacks were all put on the shelf. Zhang Jike introduced the product, but he also said that he encouraged the audience to place an order while trying to eat. The most exciting part of the live broadcast was Han Qiaosheng, CCTV ’s famous mouthpiece before Zhang Jike ’s connection.

　　Zhang Jike's live broadcast is nothing new. A few years ago, he would share his life with fans in the live broadcast, and now cross-border has become a leading anchor, in this vast field, the guys still have a lot to do.

Literary

　　As a "cargo group", sales are of course important. But how to attract consumers to stay in the live broadcast room is also a question worth considering.

　　In February of this year, Bao Chunlai, the world champion of badminton, showed his talent in the live broadcast. At the request of netizens, he sang while playing the guitar. His handsome appearance and beautiful singing voice instantly turned into a large star chase scene during the live broadcast.

Bao Chunlai played guitar and sang in the live broadcast.

　　Of course, Bao Chunlai's sales strength should not be underestimated. On May 9, Bao Chunlai airborne an e-commerce platform and introduced dozens of sports goods such as sportswear, sneakers, and rackets to the audience in front of the camera, setting off a wave of consumer shopping.

　　Fu Haifeng, also a world champion, also participated in the connection, selling "platform calls" for his old teammates. According to statistics from China Consumer Network, the three-hour live broadcast has attracted a total of 1.54 million consumers to place orders and accumulate sales of more than one million yuan.

　　In fact, in addition to the above three sportsmen, Chen Yibing, Pan Xiaoting, Yi Jianlian, former international Xu Liang and others also joined the wave of live streaming. Some of them are to help public welfare activities, and some are to speak for some products. Although the sales of some anchors are "dismal", the high popularity of sports stars will still attract a large number of "melon-eating people" to watch online.

　　Imagine that if more sports majors join the live streaming in the future, Li Jiaqi is afraid to face the pressure brought by cross-border? (Finish)