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Each sector, in its own way, is experiencing a particular coronavirus crisis . The hospitality industry, in all its forms, languishes waiting for an escape route that proposes the labyrinth of phases of de-escalation. Some places have been converted to offer food at home as many others already did.
A chimera for pubs, clubs and the like. Nightlife cannot be carried portal by portal. Or maybe yes? In the state of Oregon (USA), a variety hall, the Lucky Devil Lounge , has managed to re-enter during confinement. It offers takeaway dishes - they already had restaurant service - that are delivered by their striptease dancers. These workers also serve home orders. Characterized, with little clothing, but with safety elements such as gloves and masks.
On March 16, the governor of Oregon, Kate Brown (born in Torrejón de Ardoz, since her father worked at the American military base in this Madrid town), decreed the closure of bars and restaurants to the public. "But home delivery was seen as an essential business. I joked on Twitter about taking orders home with our topless dancers ... So we could keep our staff. The tweet went viral and we started operating. on the 17th with a service initially called Boober Eats, " Shon Boulden , the owner of Lucky Devil Lounge , a local founded in 2008 , tells this outlet ." It was the evolution of the successful Devils Point that we opened in January 2001. The concept is that of an environment similar to the Playboy universe of the 50s. Burlesque , with beautiful women, good food, games of chance and cocktails. "
It is undeniable that 'Boober Eats' is a marketing success, playing with 'boobs' (boobs) plus 'eats' (meals), but above all because it reminds of Uber Eats , the home service of the technology platform. How could it be otherwise the nomenclature set off its alarms. Uber asked Boulden and his team to 'cease and desist', a request to stop an activity that, if not followed, would lead to legal action. The blood did not reach the river and the Oregon businessman renamed the idea as Lucky Devil Eats . More corporate, less pun but equally successful.
"He is being fucking crazy! The first week I worked, without risk of being wrong, 16 hours a day . I took a day off and since then all the days without rest," says Boulden enthusiastically. Reuters did a photo report on the drive-thru service , which works like a McAuto, where customers grab take-away food. The images seem typical of a dystopia, flashes of Blade Runner or Mad Max .
A landscape once of science fiction but too real. The sequence begins with the vehicles entering through a tunnel covered in a plastic one. They roll down the window, and then ... Neon lights, darkness, and pole dance dances by four artists who only wear underwear and little stars on their nipples (the great taboo), but who are dressed in black masks and disposable gloves. "Your request, sir," they dispatch with a contortionism that meets social distance without losing the sensuality of this business. This border game, which is also respected on the premises, keeps the tip pot full. The soundtrack is played by a DJ who plays electronic music with a gas mask on.
During the last week, people from other states have come to witness the suggestive deliveries that have allowed Lucky Devil Lounge to keep 60% of its staff active. The rest have refused to participate or have been self-confined, according to Boulden. This is face A. On the reverse side, the genuine Lucky Devil Eats , the home delivery service in which two dancers take orders to customers who prefer to keep at home.
"30 euros (same price for the drive-thru ) is charged if the destination is less than three miles. From there, an extra 10 euros for every three miles added to the journey. But hey, if you want to ask, We promise to take it home with you 'flying' ! , jokes the promoter, who tries to make his writer's mouth water and now reads with the menu's star dishes: bacon burgers Lucky Devil and steak bites , some dice of meat.
As if that weren't enough arguments, management gives customers a product upgraded to the essential category: " Toilet paper rolls! We've also partnered with a local cannabis dealer to gift CBD flowers ." The icing on the cake for a service that has multiplied the fame of the Lucky Devil Lounge and has served as therapy for its staff: "We love being able to see each other daily. Also our clients. We hope to reopen on June 5 or so The restrictions will be lifted soon, but this keeps us sane . "
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