Data Map: Olympic elements can be seen everywhere in Tokyo, Japan.
Chinanews client Beijing March 25 (Li He) Telegraph With a joint statement, the Tokyo Olympics will be "rescheduled to be held after 2020, but not later than the summer of 2021." After insisting for a long time, the International Olympic Committee The meeting and the Tokyo Olympic Organizing Committee still made a decision to postpone the 2020 Tokyo Olympics. With this unprecedented decision, losses are inevitable. What is certain is that it is not only Japan that is affected, but the "melon" that the Tokyo Olympic Games postponed, I am afraid that the world sports world will follow along.
Previously, according to Kyodo News Agency, chief economist of the First Life Economics Institute, Toshihiro Nagahama, estimated that if the Tokyo Olympics and Paralympics are postponed due to the new crown pneumonia epidemic, the special Olympics needs from domestic and foreign tourists will disappear, and in 2020 Japan ’s gross domestic product (GDP) will lose 1.7 trillion yen, including radiation effects, 3.2 trillion yen. The report also pointed out that Goldman Sachs estimates that the economic effects of the Olympic Games will disappear by 800 billion yen.
Data map: Odaiba Seaside Park in Tokyo, Japan shows the Olympic rings.
Just looking at these numbers may be a bit thin, but if you add the layers of hope that Japan has pinned on this Olympic Games, when accidents happen, the loss can be imagined.
Leaving aside the added value, when the scope is narrowed down to the sports field, the Olympic Games, as the highest hall of world sports, has the most extensive impact of its extension, which actually consumes the entire international sports organization system from top to bottom.
According to the introduction of the Tokyo Olympic Organizing Committee's website, the expenditures related to the 2020 Tokyo Olympics and Paralympics are roughly divided into the following three categories: expenditures related to the management and running of the Tokyo Olympics Organizing Committee; expenditures related to the Japanese Olympic Committee and the Japanese Paralympic Games Expenditures carried out by the Commission to enhance the international competitiveness of Japanese athletes; expenditures related to urban infrastructure projects implemented by the Tokyo government, national government, and other relevant organizations. .
Data map: Tokyo Olympic Stadium.
After the Olympic Games were postponed, the first two categories of expenditure will inevitably require continued investment. So the question comes: Where does the money come from?
It is also the information from the Tokyo Organizing Committee's website. Most of the income that supports the Olympic Games and Japanese athletes' expenditures comes from the Tokyo Olympic and Paralympic marketing plans. Among them, 55% comes from local sponsors, 14% comes from ticket sales income, and the budget source, which is almost equivalent to ticket income, is 13% of the IOC funding.
Subsequent investments, if not much changed, also need to be developed from these channels. With ticket income almost fixed, and possibly even reduced due to changes, it seems that greater contributions from local Japanese sponsors and the International Olympic Committee are needed.
Source of income for the Tokyo Olympics. Image source: Tokyo Olympic Organizing Committee website
The Tokyo Olympics sponsorship program is divided into four different levels: The International Olympic Committee's Olympic Partner (TOP) program is the highest level of Olympic sponsorship, and the remaining three levels are designated by domestic sponsors, including gold partners, official partners, and official supplies. Business.
According to the information published on the Tokyo Organizing Committee's website, so far, there have been 66 local sponsors of the Tokyo Olympics. According to previous reports, they have absorbed more than $ 3 billion in sponsorship fees.
Under such circumstances, it seems unrealistic to expect that Japan, which had been damaged by the epidemic, will once again have enough energy to support the Tokyo Olympics in the "fallen times". Moreover, the delay of the Tokyo Olympics has directly led to a shrinking of the revenue of sponsors, and in this context, they will be cautious.
IOC top partner. Image source: IOC Market Report (January 2020).
In this way, in addition to continuing to consume the sponsorship previously absorbed to reduce their revenue and reduce their budgets, it is certainly necessary to support the International Olympic Committee.
In the market report released by the International Olympic Committee in January, the Olympic-related revenue can be divided into two parts. One part is controlled by the International Olympic Committee and comes from top partners, broadcast rights and official authorization from the International Olympic Committee. Project income; the other part is controlled by the Organizing Committee for the Olympic Games and comes from domestic sponsors, tickets, and revenue from host city authorized projects.
The announcement shows that 10% of the total income obtained by the International Olympic Committee will be used for its own development and management, and the remaining 90% will be distributed in various forms to support the Olympic and sports development.
Olympic income source. Image source: IOC Market Report (January 2020).
Specific uses are as follows: allocation to the Olympic Games, the Paralympic Games Organizing Committee, subsidization of related individual sports associations to promote the global development of their projects, and allocation to the Olympic Committees of member countries / regions to improve the level of local athletes Support international associations, individual athletes and coaches, and other Olympic-related activities.
With the delay of the Tokyo Olympic Games and loss of interest, the IOC will no doubt lean towards the Tokyo Olympic Committee in terms of distribution ratio, and the other parties who "eat on the same plate" will receive the weight Will be reduced accordingly.
The parties who are in urgent need of assistance due to the impact of the epidemic have also had a difficult time. In the current environment, they will make way for the Olympics, and they will have a hard time in the future. From the top down, the international sports organization system led by the International Olympic Committee will be tested.
Income of the International Olympic Committee. Image source: IOC Market Report (January 2020).
Such a test is not just as simple as how to bear the hardships before us.
The postponement of an Olympic Games has prolonged the cycle, and the expected revenue of sponsors is obviously facing shrinkage. The other party suffered a similar loss, and that was the broadcaster.
The market report released by the International Olympic Committee in January shows that the revenue of the broadcasting rights of the International Olympic Committee has soared from US $ 1,251 million to US $ 4.157 billion in the past six Olympic cycles. In the last Olympic cycle, the revenue from broadcasting rights accounted for 73% of the IOC's revenue.
With the change of the calendar, the broadcasters have to deal with the diversion caused by the conflict in the resources of the game, on the other hand, they will mostly fail in advertising revenue.
Changes in IOC revenues from top partners and broadcast rights over the past 6 Olympic cycles.
During the Rio Olympics, the IOC ’s revenues from top partners and broadcast rights exceeded $ 5.1 billion, which accounted for more than 80% of the IOC ’s total revenue. After the revenue reduction and even loss brought by the Tokyo Olympics, the enthusiasm of gold owners for the Olympics may go through a cooling period. The "cautious attitude" that may be brought about by this may again show effects in the following Winter Olympics and Summer Olympics cycles.
If external investment decreases in the future, this means that the income of the International Olympic Committee will decrease, and the resources they put into other associations under its system will also decrease accordingly. Such a vicious circle is naturally people do not want to see, but It is indeed possible.
Looking further, the host of the 2032 Olympic Games, which was difficult to produce, may be harder to find, which adds another problem to the IOC in trouble ...
In short, no matter whether the final impact is large or small, or long-term or short-term, the negative effects brought about by the unprecedented Olympic delay will be slowly digested by the world sports community in the future. (Finish)