EDITORIAL
>> Manchester City has become the most expensive club in the world of football. Five billion dollars is a record. While this may sound insane, our editorialist Nicolas Barré recalls the successful business that is present in football today.
A football club worth $ 5 billion? It's possible. It's Manchester City. And if the figure seems crazy, it is not at all absurd ...
"Besides, the investment fund that has just taken shares in this English club on the basis of this stratospheric value is not the first to come in. It is a very famous investor in Silicon Valley, at the head $ 43 billion, which has made a name for itself by betting, before others, on Alibaba or Skype, while certainly 5 billion is a record, making City the most expensive football club. The other big English club, Manchester United, is worth $ 3.2 billion, Juventus is worth $ 1 billion, but these values are not absurd because football has become a global business. an export article: The big teams are touring the world to promote their brand and their products The players themselves are global brands: the Frenchman who today has the greatest global reputation is Mbappé, not Emmanuel Macron. "
These big football teams like Manchester City have become multinationals themselves ...
"You have to understand that what Manchester City is building is an entertainment empire, because in addition to City, the group has teams in New York, Australia, Spain, China ... Why? expensive because sport provides a rare commodity for television channels, a commodity they are willing to pay for, a show that has massive audiences and has value only if it is watched In the period 2019-2022, the TV rights of the English championship will bring in 4.8 billion euros, the value of Manchester City. continents, the group around Manchester City creates communities, keeps millions of fans on social networks and provides the chains a client base that ensures their economic balance ... All this for $ 5 billion? rational…"