- I wouldn't say I'm shocked in any way, but still not totally expected. The link is with Anschutz Entertainment Group, AEG, where he played in Los Angeles. He has obviously created good relationships. And Zlatan himself has the Swedish connection.

- Of course you can be a little surprised. You obviously think Malmö when you think of Zlatan Ibrahimovic. At the same time, Zlatan is business minded, and thinks this is a fun project. Hammarby is a club that is growing tremendously, and has done in recent years where we see huge crowds that are only getting bigger and bigger. And the club is getting better and better sporting. So it's an interesting project. And as he pronounces himself. Hammarby has the potential to become a leader in Scandinavia. And that is certainly a challenge he wants to be involved in, and make sure that is the case.

How do you think about the reactions from Malmö-hold?

- Expect strong reactions from Malmö teams. He is very closely associated with Malmö, with statue and everything down there. But as he himself says, he means this is business, and not player Zlatan. Malmö is one of Hammarby's major competitors. When Zlatan says he wants to make Hammarby a leader in Scandinavia, that's something Malmö also aims to become. It will blow around this move from Zlatan.

ARCHIVE: Zlatan's statue unveiled (October 8, 2019)

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Zlatan: "I am proof that everything is possible" Photo: Bildbyrån

Does the news affect Zlatan's playing career? Which club he goes to, or if this is the end.

- He went out very clearly that he closed the door all the way to Allsvenskan. Milan and Bolonga are still the hottest tracks as a new club address. Possibly Naples. Italy is, as I know it, still the hottest track. Then you do not know with Zlatan. This news hit like a bomb. He may feel it is enough now, and he quits. You never know with the good Zlatan.

This article will be updated.