Viktor Bergström wasted $ 160,000 on one evening, though not at Bethard, and is critical of the gaming companies and celebrities used, such as Zlatan Ibrahimovic for Bethard. But the company's CEO believes that there is nothing new about famous people advertising gaming companies.

- Zlatan has throughout the course of his career promoted Swedish games in national team context. I feel that the issue has flared up when the ambassadors started working with the private players, ”says Skarp to SVT Sport.

- In a market economy, companies must allow themselves to market. Then of course it should not be aggressive. But we follow the regulations and the frameworks we have, ”says Erik Skarp.

"No TV commercials with Zlatan"

Sharp believes that the company has also taken responsibility and taken measures.

- Since January 1 this year we have not bought any time for television advertising with Zlatan in Sweden. In addition, we have just launched a new system that will flag for this type of behavior, ”says Erik Skarp and refers to Viktor Bergström's story.

Reportage: The goalkeeper who got out of the game abuse:

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Viktor Bergström. Photo: Photo Agency