Can you beat a patriarchal autocracy at its own gun?
And can this fight be made to look like a pretty ad campaign?
If it is up to the Belarusian event manager Marina Mentussowa, then the answer is: Of course!
In any case, she helped that the pictures of the protesting women from Belarus go around the world.
The Belarusian women have made the covers of
The Guardian Weekly
New York Times
, as well as international news broadcasts.
Here the innocent women in white, there the brutal police officers in black, complete with face masks.
Could the imagery be any clearer?
The recordings are fascinating.
They give hope, they mobilize others in Belarus and they inspire people all over the world.
There is talk of the "women's uprising", of the extraordinary courage of these women, of the rescuers, of the "first feminist revolution", as the Belarusian journalist Sergei Chaly called it.
The event manager Mentusova worked - together with other women, of course - to counter the monstrosity of the security apparatus, the men in black uniforms and masks, with an ancient motif: women as figures of light.
Protesting in the light, not at night.
Wearing white clothes.
Singing the sad folk song Kupalinka.
Smiling for the cameras, beautifully made up of course.
Barefoot, with flowers in hand.
Against the tanks with white clothes and flowers
Indeed, women have given the protests in Belarus a new force.
They appear every time the crackdown on protests threatens.
When the Omon special police arrest male demonstrators and try to lock them up, women run towards the police officers and pull at the men.
Instead of arresting the women, the police let go of the men.
When the Omon forces form a police chain, they are suddenly surrounded by protesting women.
When armored cars are supposed to push the protesters off the street, women lie down in front of the vehicles and stop them.
When students are to be arrested, women stand in front of them as a human chain to protect them so that they are not taken away.
Always together, never alone.
And every Saturday they go on their solidarity marches, with flowers and white dresses.
In this way, the state belittling women becomes an opportunity.
Men who stand on the street are beaten down in front of the cameras.
But when it comes to women who stand in the front row, sing, hug, and sometimes scream, the police are hesitant - at least for now.
And women take advantage of that.
"The policemen are completely overwhelmed," says Alexandra Kostenko and sounds as if she can't believe what is happening herself.
She is 28 years old, from Minsk, also a marketing expert, and until recently was completely apolitical.
But now she goes to protest somewhere in the capital every day.
Just as the protests in Belarus are not tightly organized, so are the women.
They meet up through Telegram groups, Alexandra is a member of "The Women of Belarus", but there is also "Girl Power Belarus" and others with a total of tens of thousands of subscribers.
They send out meeting points, times and calls for help from striking workers and demonstrating students who need support when the security apparatus takes action against them again.
They give each other tips: take fresh laundry, toiletries and documents with you in case you get arrested!
Make posters with clear messages!
Do not use balloons, they harm nature!
Don't forget to take your rubbish back with you!
And at the end of an action, photos of rings and necklaces that have been found are sent around.
When Alexandra Kostenko stood there for the first time in a white dress, waving her long hair, barefoot, she felt more vulnerable than ever before, she says.
A former friend happened to stand next to her with whom she had not spoken a word in five years.
Now they were holding hands, and Kostenko felt brave like never before.
On this Saturday the women are calling again for their march: "Belarusian women are the most partisan partisans and heroic heroines! Bring flags from different countries, write posters in different languages".
Alexandra Kostenko will be there - in a white dress and with an Italian flag, because she was in Italy as a child.