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Big rush expected: retail dissatisfied with week before fourth Advent

2019-12-22T12:55:30.125Z

ZEIT ONLINE | News, backgrounds and debates



Berlin (dpa) - The retailers in Germany are dissatisfied with the business development of the past few days. In the week before the fourth Advent, Christmas sales fell short of the expectations of many retailers.

The industry association HDE announced on Sunday in Berlin. "Shortly before the festival, the trade is now preparing for the big rush."

The inner city trade in particular has recently reported weak visitor flows. Large companies, retailers in peripheral locations and in rural communities rated the sales development better. The festive period was not the end of the high sales period for retailers: for three quarters of businesses, business between Christmas and New Year was of great importance.

This year, the HDE expects a three percent increase in sales in the two months of November and December compared to the previous year. This means that sales in the Christmas business exceed the mark of 100 billion euros for the first time. Online retailing accounted for around 15 billion euros of this.

Source: zeit

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