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Price increases: consumers pay more for Christmas sweets


ZEIT ONLINE | News, backgrounds and debates

Dusseldorf (dpa) - Your Christmas sweets from chocolate Santa to marzipan bread cost consumers a lot in Germany.

In the 2018 Christmas season, they spent more than 621 million euros on this in the food retail and drugstores, according to a recent analysis by the market research company Nielsen. Compared to the previous year, this means an increase of 1.7 percent. According to the market researchers, the growth is not due to a greater appetite, but solely to price increases.

"We are seeing that consumers have to dig deeper and deeper into their pocket for Christmas sweets and prices have risen significantly," said Nielsen confectionery expert Monika Seeger of the German Press Agency. This more than made up for the losses due to lower sales volumes.

In total, according to market researchers, almost 44,000 tons of Christmas candy went over the counter in the 2018 Christmas season - 3 percent less than in the previous year. Unrivaled chocolate figures rank first in the popularity scale. The Germans bought almost 10,000 tons of it. Marzipan followed in second place.

Even the sweet tooth at Christmas is subject to fashions. «Foam sugar sweets have a permanent place on an increasing number of German Christmas plates. Marzipan or fruit wine gum, on the other hand, have clearly lost popularity, »reported Seeger.

According to market researchers, the Christmas calorie bombs are bought with preference at discounters. At Aldi, Lidl and Co., almost two thirds of the Christmas candy is sold over the counter.

Source: zeit

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news 2020/01/29    

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