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Mobility concepts instead of cars: Report: automakers question IAA in Frankfurt in question


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Frankfurt / Main (AP) - Even before its official opening, the International Motor Show (IAA) in Frankfurt is being questioned by key players.

In circles of the manufacturers a new fair concept with changing venues such as Cologne or Berlin is discussed, reported the "Handelsblatt" on Wednesday. In the future, companies wanted to present mobility concepts rather than new cars in exhibition halls. First concepts should be discussed at a meeting this Thursday.

The German Association of the Automotive Industry (VDA) confirmed as organizers that they are examining various options for the IAA. "We talk about decisions when the concept stands," said association spokesman Eckehart Rotter.

The IAA 2019 is being advertised as the "international platform for the turnaround in mobility" under the motto "Driving tomorrow". In addition to the classic car and technology presentations, there will also be numerous discussion and congress offers until 22 September.

The IAA is under massive pressure this year after numerous cancellations by former exhibitors. A contract to continue the IAA in the coming years does not exist, as VDA and Messe confirm. In addition, environmental activists have announced massive protests for the weekend to demonstrate against the climate impact of the auto industry.

Some organizers already commented critically during the fair. "There is no inventory guarantee," explained BMW CFO Nicolas Peter. Opel boss Michael Lohscheller already had concrete suggestions for improvement. He also wants to sell the cars shown during the fair. In the long run, it will not be enough to show new cars and talk to journalists.

"The IAA must evolve like any other trade fair. The current event shows that you are on the right path », explained a spokesman for the Frankfurt Trade Fair. The company, which is supported by the city of Frankfurt and the state of Hesse, refers to the time that has been learned, tight schedules at other locations and its own high level of auto-competence, with which the VDA can be supported. "We do not see a relocation as the right answer to changes in content."

Source: zeit

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