There is not much to be fooled about: the slender, tanned legs, the hand on the open hair, the slightly open lips, the perspective of the camera. "Look at me!" Say the women in the pictures. They show themselves in a very traditional female sense. As an object that may be viewed and sought after.

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A post shared by Pamela Reif (@pamela_rf) on Aug 3, 2019 at 9:57 PDT

The women uploading these pictures on Instagram are in their early twenties, sometimes younger. The people who like their pictures, too. 14- to 19-year-olds use Instagram the most. They praise bikini images and distribute hearts for well-toned bellies like those of @pamela_rf. "My angel", they write or: "hot hot hot" .

Men, on the other hand, keep their fingers crossed when eating cucumbers in front of a microphone like @unge or when they grimace their face like @laserluca. Men are often funny on Instagram or explain the politics - above all they are active in many pictures.

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A post shared by Simon Unge (@unge) on Aug 20, 2019 at 10:32 PDT

Do young people see the roles of men and women like this? Some make things, the others loll on the wall? One finds oneself closing in on the cliched images of those who receive them. Instagram is so much the real thing. One also wonders what that does to those who watch hundreds of these pictures every day: Do they want to live like the people in the pictures of @BibisBeautyPalace? With shiny hair, villa, pool?

You can also see it differently. For example, one could admit that young women and men have a lot of fun with the exaggeration. Instagram is a spectacular show of bodies, sex, happiness and beauty. Clichés are shown with pleasure and stared at, also gender clichés. Is not there a tension in this exaggeration?

Caroline Daur is a popular German Instagrammer: Two million subscribers follow her account. She is 24, slim, blonde, very muscular. Several times a day she posts pictures of herself in expensive fashion - currently very often from a hotel by the sea. The balcony in the pictures is lined with bright columns. Last weekend she uploaded a video showing three looks for a dress on this balcony. She chats in it as one chats with a friend, with whom one stands together in front of the mirror and tried on clothes to go out. Now and then, she keeps an expensive accessory in the camera, calls the name of a designer. Finally, she puts on sandals that look like water laps. "These are my new favorite shoes," she says. "My mom thinks she's terrible, she says, 'Now socks on, you look like a typical German.' Oh, and sorry for all my sunsets, I can not help it, it's just so beautiful here! "

It's a nice, an intimate moment. Daur gets tangled up a few times, that makes her likable, and then she likes to laugh with her. Martina Schuegraf says it's about such moments. "Users want to feel the everyday life of the influencer, to pick up ideas for their own everyday lives in the pictures." If you ask the media scientist if the users also look at femininity here, she says: In any case, not aware. "The gender role is clearly visible, but whether someone is particularly feminine or masculine, is not in the foreground."