TikTok gets tired of vertical videos and now seeks to be like YouTube. The company, famous for its short vertical videos, now wants creators to pay more attention to YouTube and other platforms.

Several creators with millions of followers have received messages in the app this week urging them to create horizontal videos longer than one minute. The objective is to fight face to face with the online video giant, YouTube, which at the moment is the platform of choice for the vast majority of creators. The for you tab is the best way for creators to reach a new audience and negotiate better advertising deals.