Amazon has introduced advertising into the paid Prime Video offer. In addition, the company has also reduced the best possible picture and sound quality.

The Federal Association of Consumer Organizations (VZBV) has warned the streaming service and announced that it intends to take legal action against the new regulation. Amazon told SPIEGEL: "Dolby Vision and Dolby Atmos functions are only available in the ad-free version and with appropriate content" The company did not provide any further explanations.