Álex Cordobés: the phenomenon of cheesecakes and roscones that cause lines of hours and even resellers. The phenomenon reached its peak this Christmas, when the queues to get one of their cheesecake ros Cones began to form before 5 in the morning.
"In four years I have met more people than in my entire previous life," he says, sitting in the cafeteria of a hotel near his store on Velázquez Street. "A day we have sold a thousand, counting on the minis for two people that we have," he says.