Eileen Gu is the second highest-paid athlete in the world, after tennis player Venus Williams. Gu is a freeskier who combines her skiing career with modeling, with her studies.
Last year she received less than $100,000 in prizes - tennis player Swiatek almost $10 million - but earned $22 million in advertising. In China, where she is known as Guiling, she is a mass idol, but her relationship with the country is inflated and her statements are scrutinized.