Super Bowl 2024, Travis Kelce and Taylor Swift: (Forget Usher –) It's "Swelce" Time!. The Super Bowl is the largest one-day sports show in the world.
The hype surrounding the game between the Kansas City Chiefs and the San Francisco 49ers knows no bounds - and that's because of a pop icon. The two have been dating for a few months and merge two previously separate target groups: Swift's mostly young, female fans with Kelce's mostly older, male following.